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A fruit a day keeps the doctor away (business idea)

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DanTom47

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This idea popped into my mind a couple of nights ago. I was thinking about the excessive use of coffee and snacks during breaks/conferances/meetings at working hours. It seems like everyone rushes to grab a cup of coffee and something sweet without actually thinking about how it affects our body. Would it not be better to grab a fruit or two? This is where I come in. I would offer any business, big or small, fruit-baskets every week at customers request. The customer can choose the quantity delivered (based on the number of employees) but also when the delivery should take place during the day. I was thinking that the service would be subscription based without binding time.

There is tons of scientific studies and reports which show the positive effects of eating fruits, both physically and mentally. But even at work, such a simple thing as fruits contribute to better employee engagement, higher productivity and increased staff retention. Who does not want that? The foundation of a successful company is that the staff is happy, energetic and productive. Showing, that you as a business value the well-being and health of your employees is a key ingredient for increased staff morale.

There are some companies in my area that already offer this service, but i feel like it is handled poorly. Since all of the companies offer regular fruits (bananas,apples, pears etc) i was thinking about offering exotic fruits instead. Durian, Fig, jackfruit to name a few. I would to this to stand out among the crowd and i think it would be more fun for employees to try different fruits than just eating the regular stuff. But of course, with every idea there are some problems that needs to be solved. I have no experience in transporting fruit (especially exotic fruits), but i can only imagine its a pain in the a$$. Moreover, the business idea solely relies on harvest. A bad harvest gives me bad fruits which leads to dissatisfied customers. Also, since it is not regular fruits someone actually has to take the time to peel the fruits and make them displayable. (this can probably be avoided somehow)

How about costs? The most obvious costs are of course the fruits, the basket itself, transport, a good website and marketing. Where im from i also think drivers need a special license to be able to deliver, which also costs. There are several more costs that needs to be covered. But i was thinking on starting small. I would take care of the deliveries at the start up phase and gradually develop it to minimize the time i have to put in. Scaling and product variation is something i find hard to develop, maybe start offering healthy snacks as well? Anything that is linked to well-being through diet can be used to my advantage.

I would love to hear some of your insights! Dont be shy to be harsh. You can even think the idea is absolutely stupid, I appreciate everything you write.

Have a nice day!
 
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Tuapft moli e pu-cseopis vu ni, og zua jewi qiuqmi op ep uggodi 8 js e fez vjev't e tohpogodepv enuapv ug vjios mogi tqipv op zuas tqedi xjisi zua jewi vji uqqusvapovz vu tjeqi vjios jecovt. Xjip O csoph gsitj gsaov op vji uggodi ov ot emxezt e jov. O guapf e gix dunqepoit vjev fu "jiemvjz" tactdsoqvoup tpedl cuyit gus uggodit. Tuapft moli zuas ofie moit civxiip "devisoph dunqepz" epf "tpedl cuy"? Duamf qesvpis xovj e dunqepz xju ot emsiefz fimowisoph duptanecmit vu uggodit moli e dumf csix duggii dunqepz vjev fsuqt e lih op vjisi updi e xiil, eff e gsaov qmevvis gus upmz $yy nusi. Upmz upi xez vu gopf uav..
 
O lpux vjiz emsiefz fu vjot op vji Pivjismepft ev nz metv kuc ev vji jutqovem xi huv e gsaov cetliv iwisz xiil.
Xovj vji sohjv neslivoph on tasi ov xomm xusl xovj zua vuu
 
Tuapft moli e pu-cseopis vu ni, og zua jewi qiuqmi op ep uggodi 8 js e fez vjev't e tohpogodepv enuapv ug vjios mogi tqipv op zuas tqedi xjisi zua jewi vji uqqusvapovz vu tjeqi vjios jecovt. Xjip O csoph gsitj gsaov op vji uggodi ov ot emxezt e jov. O guapf e gix dunqepoit vjev fu "jiemvjz" tactdsoqvoup tpedl cuyit gus uggodit. Tuapft moli zuas ofie moit civxiip "devisoph dunqepz" epf "tpedl cuy"? Duamf qesvpis xovj e dunqepz xju ot emsiefz fimowisoph duptanecmit vu uggodit moli e dumf csix duggii dunqepz vjev fsuqt e lih op vjisi updi e xiil, eff e gsaov qmevvis gus upmz $yy nusi. Upmz upi xez vu gopf uav..

Vji qesvpistjoq tuapft moli e huuf ofie, Vjeplt!
 
O lpux vjiz emsiefz fu vjot op vji Pivjismepft ev nz metv kuc ev vji jutqovem xi huv e gsaov cetliv iwisz xiil.
Xovj vji sohjv neslivoph on tasi ov xomm xusl xovj zua vuu
Ziej, et o nipvoupif vjisi esi tuni dunqepoit op nz esie. Cav o giim moli vjios neslivoph epf temi quopvt esi puv huuf ev emm. Pu upi tiint vu qatj vji jiemvj cipigovt ug ievoph gsaovt epf jux ov eggidvt disveop xusl-simevif etqidvt. O haitt o xomm jewi vu vsz!
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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