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6 POINT Fastlane “Business Opportunity†Litmus Test (Warning....)

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Want to learn from my mistakes? I may be new here, but I mastermind with some of the most respected members on this forum.
They finally convinced me to join up and I wanted to share something....


If you've spent any time in online marketing or affiliate marketing circles, know this: everyday you will be assaulted (literally with ad retargeting) by "business opportunities" offers. How do you evaluate them?

One of the biggest 'aha' moments from reading this book is this. While I had done quite well in affiliate marketing with the first part of the wealth equation "Net" income - the other half "Asset Value" alluded me.

And it will allude you too if you pursue traditional affiliate marketing (selling a product you don't CONTROL+OWN).

One of the best lines of the book - themes rather - aside from chasing needs vs. value is this line:
"The primary wealth accelerant for the rich is asset value, defined as appreciable (and controllable) assets
created, founded, or bought."


I know affiliates that make $1,000,000 a year. But guess what? Will their "affiliate businesses" ever lead to a liquidation event (see list below). The answer is no. Big mistake I made. And the biggest paradigm shift ever.

The other one is that most of us top affiliates chased 'fads' and what offers were 'hot' vs. evergreen vs what I call "P.N.P.s" - Pains, Needs, Problems.

In the book the study of pentamillionaires is very telling (most people at that wealth level got their through a liquidation event not salaries earned).

So with that said, avoid all the rubbish thrown your way about "building passive income streams" - mini-sites, autoblogs, 4 or 5 winning campaigns, the list goes on.

Passive income streams come in bulk AFTER asset value creation + liquidation not BEFORE.

I have looked at ^^ from so many different angles I could prolly write a book myself! However, I was just preparing to mindmap some stuff from the book (eventually) and thought "why not share".

Below comes form Chapter 29 (pg. 222 if you have pdf)

"CENTS is a Fastlane litmus test and validates your road…"


  1. Does it lead to wealth (Net Income + Asset Value)?
  2. Can it be made Fastlane?
  3. Can it hit Effection?
  4. Can your road route to a multimillion-dollar enterprise?
  5. Can it generate passive income
  6. Can it end at a final liquidation event?


Anyways had a similar shift in thinking?
 
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Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

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