When the NBA and ABA merged in 1976, four of the remaining six ABA teams were absorbed by the NBA. The NBA offered the other two teams a $3 million settlement, an amount that was accepted by the owner of the Kentucky Colonels. The owners of the Spirits of St. Louis, brothers Ozzie and Daniel Silna, turned down the offer.
Instead, the Silna brothers negotiated a deal that would pay them one-seventh of the "visual media" rights for each of the other four ABA teams "in perpetuity."
http://www.businessinsider.com/nba-...test-sports-business-deal-of-all-time-2013-11
Instead, the Silna brothers negotiated a deal that would pay them one-seventh of the "visual media" rights for each of the other four ABA teams "in perpetuity."
http://www.businessinsider.com/nba-...test-sports-business-deal-of-all-time-2013-11
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