The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  • Please Leave the Politics to CNN and FOX.
    Just a reminder that political topics/memes are prohibited, unless discussed within the realm of business and investment, for example, the impact the new Treasury Secretary might have with BTC. Please help keep the forum free of politics. (And I promise to do better myself!)
  • Join 60,000+ entrepreneurs who are earning their freedom and living their dream.

    "Fastlane" is an entrepreneur discussion forum based on The C.E.N.T.S Framework outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED®). From multimillionaires to digital nomads to side hustlers who are grinding a job, the Fastlane Forum features real entrepreneurs creating real businesses with one goal in mind: Freedom— both financial and temporal.

    Download (Unscripted) Download (Millionaire Fastlane) Register
    Registering for the forum removes this block.

19 Crimes Talking Wine

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

Lex DeVille

Sweeping Shadows from Dreams
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 14, 2013
3,338
21,553
4,306
The Underground
Been a fan of 19 Crimes since they launched their first labels. The storytelling is on point and they capture an awesome vibe. Now they're stepping it up again with Augmented Reality and talking wine labels. I haven't checked to see if other wines do this, but it's really cool and great for advertising. I think it's a good example of the massive role AR stories will play in customer engagement moving forward.

 

Don't like ads? Remove them while supporting the forum. Subscribe.

BlindSide

Bronze Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Mar 16, 2017
164
318
176
26
Wichita Kansas
Been a fan of 19 Crimes since they launched their first labels. The storytelling is on point and they capture an awesome vibe. Now they're stepping it up again with Augmented Reality and talking wine labels. I haven't checked to see if other wines do this, but it's really cool and great for advertising. I think it's a good example of the massive role AR stories will play in customer engagement moving forward.

I saw this yesterday.. it's genius! Everyone else in the room was in awe, and that's when I started breaking it down in my head about WHY it's working.

It's such a small detail that people will love. They killed it
 

ZF Lee

Platinum Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jul 27, 2016
2,394
4,234
1,026
22
Malaysia
Been a fan of 19 Crimes since they launched their first labels. The storytelling is on point and they capture an awesome vibe. Now they're stepping it up again with Augmented Reality and talking wine labels. I haven't checked to see if other wines do this, but it's really cool and great for advertising. I think it's a good example of the massive role AR stories will play in customer engagement moving forward.

f*ck...marketing via Augmented Reality!
I knew this would come!

I wonder how they code the interactive animation to mold onto the bottle...does it work like QR scan tags, I wonder?

It's something to get into. The moment they start releasing official numbers of people actively using AR will be the time competition and fads start chasing on.
 

LeoistheSun

Silver Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Oct 3, 2017
427
637
275
Honolulu
f*ck...marketing via Augmented Reality!
I knew this would come!

I wonder how they code the interactive animation to mold onto the bottle...does it work like QR scan tags, I wonder?

It's something to get into. The moment they start releasing official numbers of people actively using AR will be the time competition and fads start chasing on.
Yeah, everything in the dang supermarket will be talking to you!! No need to read the labels anymore! haha
 

MJ DeMarco

Administrator
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Jul 23, 2007
31,196
116,290
3,751
Fountain Hills, AZ
Holy f*ck, creepy, but damn interesting! Great value skew, assuming the product is decent. Imagine weaving this into a mystery. Get's my creative juices going...
 

AllenCrawley

Legendary Contributor
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Oct 13, 2011
4,065
16,955
3,356
49
Scottsdale, AZ
Been a fan of 19 Crimes since they launched their first labels. The storytelling is on point and they capture an awesome vibe. Now they're stepping it up again with Augmented Reality and talking wine labels. I haven't checked to see if other wines do this, but it's really cool and great for advertising. I think it's a good example of the massive role AR stories will play in customer engagement moving forward.

Holy f*ck, creepy, but damn interesting! Great value skew, assuming the product is decent. Imagine weaving this into a mystery. Get's my creative juices going...
Yup! I came across the display in Safeway last week and immediately downloaded the app. I want to incorporate this in the new brand. The creative juices are indeed flowing!
 

ZeroTo100

Silver Contributor
Read Millionaire Fastlane
Speedway Pass
Feb 2, 2016
363
622
280
New York City / New Jersey
I mean, it’s cool but as a wine guy it really does nothing for me. As a consumer, I rather spend less and not have all the fancy jazz but have an amazing wine vs paying a lot for an average tasting wine. In other words, with wine, everything from the cork to the bottle to the label plays a role in the cost of wine. Pretty cool though
 

Lex DeVille

Sweeping Shadows from Dreams
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 14, 2013
3,338
21,553
4,306
The Underground
I mean, it’s cool but as a wine guy it really does nothing for me. As a consumer, I rather spend less and not have all the fancy jazz but have an amazing wine vs paying a lot for an average tasting wine. In other words, with wine, everything from the cork to the bottle to the label plays a role in the cost of wine. Pretty cool though

19 crimes doesn't sell taste to wine afficionodos. They sell a unique experience to a mass market in a category where it's hard to stand out.
 

LeoistheSun

Silver Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Oct 3, 2017
427
637
275
Honolulu
19 crimes doesn't sell taste to wine afficionodos. They sell a unique experience to a mass market in a category where it's hard to stand out.
Also the wine is good! Plus with an interesting story, it will probably sell better. Its like a $20-50 per bottle I think.
 

Sponsored Offers

  • Sticky
MARKETPLACE Fox Web School "Legend" Group Coaching Program 2021
Yeah, your youtube channel is incredible and all the videos I have seen so far are really great...
  • Sticky
FEATURED! Introducing... WEALTH EXPO$ED, A Short Story By MJ DeMarco
Finally! I just launched a short story on Kindle (FREE if you have Kindle Unlimited)! After...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
I planned to make a separate post for this video but it is useful here as well for anyone...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
Last promo of the year.. Get the training you need now or miss it. Promo Code: FINALHOUR...
  • Sticky
MARKETPLACE Kill Bigger Incubator
UPDATED POST: Hey Guys! I wanted to give a quick update on what this program has become. In...
  • Sticky
MARKETPLACE Grow Your Business With a Book (An Unorthodox Marketing Strategy That Built One of the Largest...
Are you looking for a new, lesser-known but potentially very lucrative source of leads to your...



Forum Sponsor

sponsor

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom