Dark Water
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I’ve been working on the website again and also made the hero section much clearer — something I honestly underestimated before and didn’t fully realize was such a big issue.
One challenge I also underestimated is the regulatory side here in Germany. Since the product will be sold in Germany, I’m extremely limited in what I’m allowed to say about potential benefits. I can’t claim that the product helps with relaxation, improves sleep, reduces stress, or really make any similar claims unless they’re specifically legally approved.
So yeah… that definitely makes the whole positioning and copywriting side a lot harder than I expected
I’d still really love to get your feedback on the current version:
www.hespyra.com
The site will probably open in German, but you can switch the language in the top right corner.
Thanks again in advance — and also a big thank you for this whole thread and to everyone who takes the time to have a look. Really appreciate it.
Best wishes from Germany!
It looks clean but: no reason to have two founder photos in two separate sections. Yankees baseball cap has to go. Either one photo with both founders or standardize the founder images - similar attire, similar background.
Also: you can't optimize a one-page website forever. You have to build more pages. Every page is like a small expedition into the wild. If you have one page, you can only rank for that page. And its seen as thin content, so will never rank in the first place.
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