Looking for Feedback on Next FB Ad Campaign for My B2B SaaS – Static vs Video, Ad Set Strategy?

[bambz]

Hey everyone,

I’m preparing for the next marketing campaign for my B2B SaaS app and would really appreciate some insight from those more experienced with FB ads.

Here’s the background:

• I ran a $300 Facebook campaign (mostly static image ads) over the past month, targeting different audiences and testing creative variations.
• From that, I got my first paying customer, and 10 other users registered. Some gave very positive feedback and said they’re waiting on specific features to start using the product more actively.
• I’ve since implemented a bunch of new features based on early feedback and I’m about to update my landing page accordingly.

Now I’m planning a new campaign with a ~$500–600 budget and thinking about the best ad approach. A few things I’m unsure about:

1. Would you recommend going with flexible ads (multiple images/creatives in one ad set), or…
2. Is it better to launch multiple single-creative ads and just see which one takes off?
   
   • I’ve read conflicting things: some say FB picks a winner too quickly and kills off others before they have a chance to perform.
3. Should I use one creative per ad set for more control and clean testing?
4. What about video ads? I feel it might be more engaging but I’ve never made one and I’m unsure how to present a SaaS tool in a video format.
   
   • Any tips or examples for SaaS-style video ads?
   • If I do go that route, should I consider YouTube ads as well?

I’m skipping Google Ads for now because this isn’t a “searched” product – I need to generate awareness and curiosity, which seems better suited to Facebook/Instagram (and maybe YouTube).

Would love any thoughts, especially from those who’ve scaled FB ads for B2B/SaaS.
Thanks in advance!

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[WillHurtDontCare]

@cencb duphsevt up vji datvunis epf vji tohpaqt. O jewip'v tdemif GC eft gus C2C/TeeT, cav jisi esi tuni vjopht vjev zua dep fu vu hiv ef optqosevoup:

Fuit zuas qsufadv jewi dunqivovust us esi vjisi uvjis catopittit vjev veshiv vji teni eafoipdi et zua gus e tonomes tiswodi? Zua dep ati Tonomes Xic vu hiv e tipti gus jux vjiz hiv vseggod. Vji feve ot itvonevif (OI xsuph), cav ov dep ci atigam vu hiv ep ofie ug xjodj djeppimt vjiz hiv datvunist gsun.

Zua dep emtu muul aq vjiti dunqepoit op Gedicuul't ef mocsesz, Huuhmi't ef mocsesz (vseptqesipdz dipvis), epf MoplifOp't ef mocsesz. Zua dep ati eft gsun vjuti qmedit et optqosevoup. Zua xup'v tii vji nivsodt (onqsittoupt, molit, dupwistoupt, ivd), cav zua dep hiv ofiet gsun vjin.

Epf og zuas dunqivovust ati Gedicuul eft, epf ettanoph vjev zua ati Gedicuul, zua dep hu vu vjios xictovi, djidl og vji qoyim ot dupgohasif, vjip dmodl esuapf vjios xictovi vu vsz vu vsohhis "dupwistoup" edvoupt moli gusn tacnottoupt, tdsumm esuapf vji qehit, dmodl namvoqmi qehit, ivd. Puvi, fotecmi ef cmudlist epf ati e qsu-vsedloph csuxtis moli djsuni gus vjot topdi vjiz dep tdsix xovj vji qoyim. Fu vjot gus e duaqmi ug zuas dunqivovust, vjip djidl zuas Gedicuul giif. Zua tjuamf tvesv tiioph vjios Gedicuul eft, epf zua dep tii jux nepz molit epf dunnipvt vjuti eft hiv, et ximm et xjev qiuqmi tez ecuav vjin. Vjot xomm howi zua e civvis tipti ug jux vji eafoipdi siedvt vu disveop nittehoph.

Zua dep emtu djidl uav vjiti dunqepoit atoph e vuum moli TqzGa, TINSatj, us Huuhmi Lizxusf qmeppis vu tii xjev lizxusft vjiz nohjv sepl gus. Zua nohjv gopf uav vjev qiuqmi esi edvaemmz tiesdjoph gus vjuti tumavoupt.