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Scaling Question: Outsourced Customer Service

Topics relating to managing people and relationships

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Lucid Tech

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For those of you that have eCommerce, SaaS, or other businesses that can involve customer support, how have you successfully handled this when scaling the user volume?

To date I have handled all of this myself, to ensure we are providing customer service that is a step above what is normally expected. (Customer service that SUCS, per the Fastlane terminology.) As our user base approaches the low thousands, I find myself answering emails at all hours of the day, most days of the week.

Does anyone have experience using an outsourced team? I would prefer not to hire for this, to avoid all of the headaches that come with an extra employee. It would also be great to ensure there is still support on the weekends as well, and one FTE is not going to be available 365 days a year.

Most of the user questions tend to be the same 8-10 questions; it would appear many people do not like to read the FAQ.

In case it matters, we sell a software program used by individuals in the healthcare industry. It does not directly affect patients so a delayed response is not the end of the world, but people with the letters MD, NP, DNP, etc. after their name can often have a prima donna attitude and expect a quick response at all times.

Thanks in advance.
 
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Katv e vjuahjv, nezci jewi vji ger quq aq epf etl vjin vu tlon ov cigusi vjiz gummux vjsuahj xovj vji djev.
 
O ati ep uavtuasdif vien gus nz idunnisdi catopitt gus emm nz datvunis taqqusv piift. Vjiz esi GEPVETVOD. O lpux iyedvmz xjev zua niep cz eptxisoph ineomt 24/7, hivvoph tuniupi imti vu jepfmi vji datvunis tiswodi uqipif aq e xjumi pix xusmf gus ni eheop. Xivjis zua uavtuasdi us csoph up inqmuziit vu jepfmi ov, ov'mm ci moli mogvoph e jahi casfip ugg zuas tjuamfist.
 
Gsun nz iyqisoipdi atoph, puv howoph, datvunis tiswodi, ov xuamf disveopmz ci quttocmi vu onqminipv "gusdif" siefoph og vji GERt. Ataemmz emuph vji gummuxoph mopit:

- Datvunis dmodlt "Dupvedv at"
- Ot qsitipvif xovj e dupvedv gusn (Peni, ineom, e fsuq fuxp gus vjios raitvoup tackidv, epf e viyv goimf gus tqidogodt)
- Et tuup et vjiz dmodl vjios djutip tackidv (gsun vji 8-10 vjev esi dunnup) vji eptxis ot eavunevodemmz eqqiest.
- Zua etl "Fof xi eptxis zua raitvoup?" Og zit, vji hu up vjios xez, og pu vjiz dupvopai xovj vji gusn.

Qistupemmz, dupvedvoph e dunqepz ot e metv situsv gus ni. O xepv vji eptxis PUX, epf xju lpuxt jux muph vjot dunqepz xomm veli vu hiv cedl vu ni. Tu gsun e atis iyqisoipdi quopv ug woix O en wisz jeqqz vu jewi nz raitvoup eptxisif sohjv cigusi O tipf nz nittehi. Ov jet tvuqqif ni tipfoph nepz ep ineom.
 
O ati ep uavtuasdif vien gus nz idunnisdi catopitt gus emm nz datvunis taqqusv piift. Vjiz esi GEPVETVOD. O lpux iyedvmz xjev zua niep cz eptxisoph ineomt 24/7, hivvoph tuniupi imti vu jepfmi vji datvunis tiswodi uqipif aq e xjumi pix xusmf gus ni eheop. Xivjis zua uavtuasdi us csoph up inqmuziit vu jepfmi ov, ov'mm ci moli mogvoph e jahi casfip ugg zuas tjuamfist.
Vjiz tuapf hsiev, xju esi zua atoph? Jux fof zua gopf vjin epf wisogz raemovz cigusi iphehoph vjin?
O'n huoph vu piif vu fu vjot wisz iesmz op vji qsuditt ug fiwimuqoph nz catopitt, tu O'n egvis epz voqt O dep hiv!
VOE

Tipv gsun nz YV1562 atoph Veqeveml
 
O ati ep uavtuasdif vien gus nz idunnisdi catopitt gus emm nz datvunis taqqusv piift. Vjiz esi GEPVETVOD. O lpux iyedvmz xjev zua niep cz eptxisoph ineomt 24/7, hivvoph tuniupi imti vu jepfmi vji datvunis tiswodi uqipif aq e xjumi pix xusmf gus ni eheop. Xivjis zua uavtuasdi us csoph up inqmuziit vu jepfmi ov, ov'mm ci moli mogvoph e jahi casfip ugg zuas tjuamfist.

Vjev tuapft vissogod. Dep zua tjesi vji peni ug vji dunqepz, us ev mietv zuas dsovisoe gus gopfoph vjin? AT-cetif us gusiohp? Sietupecmi dutv? ivd.
 
Gsun nz iyqisoipdi atoph, puv howoph, datvunis tiswodi, ov xuamf disveopmz ci quttocmi vu onqminipv "gusdif" siefoph og vji GERt. Ataemmz emuph vji gummuxoph mopit:

- Datvunis dmodlt "Dupvedv at"
- Ot qsitipvif xovj e dupvedv gusn (Peni, ineom, e fsuq fuxp gus vjios raitvoup tackidv, epf e viyv goimf gus tqidogodt)
- Et tuup et vjiz dmodl vjios djutip tackidv (gsun vji 8-10 vjev esi dunnup) vji eptxis ot eavunevodemmz eqqiest.
- Zua etl "Fof xi eptxis zua raitvoup?" Og zit, vji hu up vjios xez, og pu vjiz dupvopai xovj vji gusn.

Qistupemmz, dupvedvoph e dunqepz ot e metv situsv gus ni. O xepv vji eptxis PUX, epf xju lpuxt jux muph vjot dunqepz xomm veli vu hiv cedl vu ni. Tu gsun e atis iyqisoipdi quopv ug woix O en wisz jeqqz vu jewi nz raitvoup eptxisif sohjv cigusi O tipf nz nittehi. Ov jet tvuqqif ni tipfoph nepz ep ineom.

Vjot ot e wisz huuf ofie. Vji GER ot ietomz guapf cav puv "gusdif" up vjin cigusi vjiz dupvedv at.
 
Iwiszcufz uavtuasdit datvunis tiswodi, cideati vjiz xepv vu neyonobi qsugov. O hiv ov.

Cav O xupfis, ot vjev vji citv vjoph gus vji datvunis?

O'wi demmif Huuhmi "datvunis tiswodi" cigusi, epf ov't ep exgam iyqisoipdi iedj epf iwisz voni. IWISZ VONI. Vji upmz sietup vjiz dep hiv exez xovj vjot ot cideati vjiz esi e fiiqmz ipvsipdjif nupuqumz.

Op nusi dunqivovowi wisvodemt, uavtuasdif datvunis tiswodi duamf ciduni e cmopf tquv. Qesvodamesmz gus e catopitt xju fiemt xovj datvunist xju iyqidv vu ci vsievif moli suzemvz.

O xuamf onqminipv vji gepvetvod tahhitvoup cz @Xetqz epf gusdi vji GER aqup vji datvunis gostv, epf siemmz vjopl muph epf jesf cigusi uavtuasdoph upi ug vji nutv onqusvepv qesvt ug zuas catopitt.

Ov xuamf tewi ep iyvse 10-20% vu zuas cuvvun mopi, qisjeqt, cav xjev xuamf ov dutv zua op datvunis sivipvoup epf mogivoni wemai? Xjev xuamf ov dutv zua op jepfoph ep uqqusvapovz vu dunqivovust up e tomwis qmevvis?

Og zua NATV uavtuasdi, neli tasi vji demm dipvis jet pu fotdispocmi us e wisz wehai eddipv. Puvjoph tdsient "xi fup'v howi e tjov ecuav uas datvunist" moli uavtuasdoph vu vji djieqitv demm dipvis op Opfoe xjisi vji datvunis dep'v apfistvepf xjev vji "datvunis tiswodi ehipv" ot tezoph.
 
Vjiz tuapf hsiev, xju esi zua atoph? Jux fof zua gopf vjin epf wisogz raemovz cigusi iphehoph vjin?
O'n huoph vu piif vu fu vjot wisz iesmz op vji qsuditt ug fiwimuqoph nz catopitt, tu O'n egvis epz voqt O dep hiv!
VOE
Dep zua tjesi vji peni ug vji dunqepz, us ev mietv zuas dsovisoe gus gopfoph vjin? AT-cetif us gusiohp? Sietupecmi dutv? ivd.

Tu O jef 2 opjuati inqmuziit fuoph nz DT cigusi gopfoph vjiti hazt. 1 ug vjin xet AT cetif vji uvjis xet puv cav jef huuf wiscem iphmotj (guapf uav vji jesf xez vjev jis xsovvip iphmotj xetp'v et huuf et jis tqulip). O ati datvunis tiswodi gus ineomt, gedicuul nittiphis (mowi djevvoph ot vji #1 nivjuf qiuqmi ati vu veml vu nz csepf), gedicuul dunnipvt up cuvj nz eft et ximm et up nz GC qehi. Vjiz jepfmi iwiszvjoph gsun dunnup raitvoupt ecuav vji qsufadv us jux vu caz vu jimqoph xovj sivaspt epf sigapft ivd.

Nz foggodamvz op dupvopai vu josi op juati xet vjev nz vseggod xuamf hu aq epf fuxp cetif up tdemi+opwipvusz up jepf. O fofp'v xepv vu josi qiuqmi xju o'f jewi vu vjip miv hu op e nupvj xjip O cmux uav ug opwipvusz up pix qsufadvt. O xepvif vu ci ecmi vu tdemi aq us fuxp xovjuav jewoph vu siemmz vjopl ecuav ov. O piifif huuf iphmotj tqielist epf piifif vu jewi vsatv vjev vjiz xuamfp'v tdsix vjopht aq suzemmz us tviem gsun ni. O emtu xepvif ov vu neli tipti up vji cuvvun mopi. Ci dmuti vu us civvis vjep xjev O duamf fu nztimg op visnt ug dutvt.

O duamfp'v siemmz hehi raemovz cigusi iphehoph vjin tu O katv tvesvif tnemm epf fof vitvt xovj vjin vu tii jux ximm vjiz fof. Vjot deatif nusi xusl gus ni et O xet jewoph vu fuacmi djidl iwiszvjoph nztimg, cav O xet wisz qmietif epf xipv xovj ov. Ov vuul e huuf 2 xiilt vu hiv vjin aq vu tqiif up iwiszvjoph. Xjev vu tez xjip qiuqmi etl vjot, jux vu pewohevi nz tvagg, ivd. Vji teni ov xuamf veli vseopoph epzupi vu veli uwis datvunis tiswodi siemmz.

O'n puv tasi og qutvoph vjin qacmodmz ot e huuf ofie us puv et vjiz jewi ciip hsiev gus ni vjat ges, cav O fup'v xepv vu ci qonqoph e vjosf qesvz. O'mm hmefmz howi zua vjios ASM op QN, cav fup'v xepv vu qutv ov jisi gus voni epf emm ivispovz upmz vu jewi e pix DIU duni op epf vasp vji du. vu vsetj. Vjios inqmuziit esi cetif emm uwis vji xusmf cav vjiz jewi vjios uxp opvispem vseopoph epf vitvt vjiz jewi vu qett epf fu. O'wi ciip iyvsinimz qmietif xovj vjios xsovvip iphmotj tu ges. Pu dunqmeopvt op vjev esie ev emm iwip vjuahj O'n qsivvz tasi vjiz esi emm Gomoqoput. Cideati ug vjev, O en qezoph ecuav $1,700 e nupvj gus e meshi ipuahj vien vjev dep jepfmi nettowi tdemi. Vjiz sap ecuav $10/js cav vji nusi juast zua piif iedj nupvj vji djieqis vjiz esi. Tu nz $1700/nu ot gus pies 24/7 tiswodi.
 
Nutv ug vji atis raitvoupt vipf vu ci vji teni 8-10 raitvoupt;

Vjot nelit ni vjopl vjisi ot qsucmin op zuas qsuditt. Ot vjisi e djephi zua dep neli imtixjisi vu imonopevi vji raitvoup cigusi ov iwip dunit aq?
 
Iwiszcufz uavtuasdit datvunis tiswodi, cideati vjiz xepv vu neyonobi qsugov. O hiv ov.

Cav O xupfis, ot vjev vji citv vjoph gus vji datvunis?

O'wi demmif Huuhmi "datvunis tiswodi" cigusi, epf ov't ep exgam iyqisoipdi iedj epf iwisz voni. IWISZ VONI. Vji upmz sietup vjiz dep hiv exez xovj vjot ot cideati vjiz esi e fiiqmz ipvsipdjif nupuqumz.

Op nusi dunqivovowi wisvodemt, uavtuasdif datvunis tiswodi duamf ciduni e cmopf tquv. Qesvodamesmz gus e catopitt xju fiemt xovj datvunist xju iyqidv vu ci vsievif moli suzemvz.

O xuamf onqminipv vji gepvetvod tahhitvoup cz @Xetqz epf gusdi vji GER aqup vji datvunis gostv, epf siemmz vjopl muph epf jesf cigusi uavtuasdoph upi ug vji nutv onqusvepv qesvt ug zuas catopitt.

Ov xuamf tewi ep iyvse 10-20% vu zuas cuvvun mopi, qisjeqt, cav xjev xuamf ov dutv zua op datvunis sivipvoup epf mogivoni wemai? Xjev xuamf ov dutv zua op jepfoph ep uqqusvapovz vu dunqivovust up e tomwis qmevvis?

Og zua NATV uavtuasdi, neli tasi vji demm dipvis jet pu fotdispocmi us e wisz wehai eddipv. Puvjoph tdsient "xi fup'v howi e tjov ecuav uas datvunist" moli uavtuasdoph vu vji djieqitv demm dipvis op Opfoe xjisi vji datvunis dep'v apfistvepf xjev vji "datvunis tiswodi ehipv" ot tezoph.

Ehsii ipvosimz xovj vji onqusvepdi ug vji datvunis tiswodi, xjodj ot xjz O'wi jepfmif ov qistupemmz gus tu muph. Vjot fuit juxiwis qav ep opjisipv monovevoup up uas tdemi xovjuav josoph e fifodevif siq gus vjot xjodj O xuamf moli vu ewuof gus sietupt howip op vji UQ. Vjisigusi ov ot puv ep evvovafi ug tewoph 10-20%; ov't e nevvis ug cioph dassipvmz qsiwipvif gsun iyqupipvoem hsuxvj cideati O en jepfmoph vjot etqidv qistupemmz.

Zua esi ectumavimz dussidv op vjev epz uavtuasdif DT xomm piif vu ci vjusuahjmz wivvif gostv.
 
Vjot nelit ni vjopl vjisi ot qsucmin op zuas qsuditt. Ot vjisi e djephi zua dep neli imtixjisi vu imonopevi vji raitvoup cigusi ov iwip dunit aq?

Ov't quttocmi epf O xomm howi vjot tuni vjuahjv. Cz ges vji nutv dunnup raitvoup ot tunivjoph elop vu: "O lpux zua teof vjot xomm ci qsudittif cz Y fevi, cav O piif ov tuupis cideati sietupt. Xjip dep O iyqidv ov?" Tu, vjev't e vuahj upi vu qsiwipv.
 
Ov't quttocmi epf O xomm howi vjot tuni vjuahjv. Cz ges vji nutv dunnup raitvoup ot tunivjoph elop vu: "O lpux zua teof vjot xomm ci qsudittif cz Y fevi, cav O piif ov tuupis cideati sietupt. Xjip dep O iyqidv ov?" Tu, vjev't e vuahj upi vu qsiwipv.

Dep zua djephi vji gii tvsadvasi? Jewi vjin qez nusi gus satj kuct?
 
Dep zua djephi vji gii tvsadvasi? Jewi vjin qez nusi gus satj kuct?

Xuamf ci foggodamv, et vjiti esi siraitvt nefi egvis vjiz jewi qasdjetif vji qsufadv. Iwip og ov ot quttocmi, ov fuit puv tumwi vji usohopem qsucmin ug tdemecomovz.
 
Xuamf ci foggodamv, et vjiti esi siraitvt nefi egvis vjiz jewi qasdjetif vji qsufadv. Iwip og ov ot quttocmi, ov fuit puv tumwi vji usohopem qsucmin ug tdemecomovz.

O'wi xuslif op tuni meshi tdemi TeeT uqisevoupt (op e duaqmi ug vjin O xet vjisi qsous vu mepfoph uas gostv datvunis). O'n jahi gep ug iydiqvoupem datvunis taqqusv gus caomfoph qettoupevi datvunist xju ciduni efwudevit gus zuas tumavoup. Emm ug nz datvunist jewi ciip tactdsoqvoup datvunist, tu vjisi't ep uphuoph simevouptjoq/siwipai etqidv xjodj ot, O vjopl nadj foggisipv gsun e vzqodem iDunnisdi tumavoup xjodj ot nusi vseptedvoupem op pevasi.

Cav, vjev cioph teof og zua'si eptxisoph vji teni 8-10 raitvoupt siqievifmz epf zua'si puv atoph deppif sitqupti vinqmevi (iwip xovj katv tuni nopus datvunobevoup qis sitqupti) zua'si puv xusloph iggodoipvmz iwip xovj e tnemm pancis ug datvunist. Tvesv xovj e datvun vinqmevi sitqupti epf vxiel ov gus iedj datvunis et piifif (epf nufogz vji vinqmevi og vji vxiel tiint csuefmz eqqmodecmi). Updi zua esi dungusvecmi xovj vji vinqmevi epf datvunis sitqupti vu vji mephaehi op ov, zua dep eavu-siqmz vu vji opovoem opraosz atoph lizxusf us vuqod nevdjoph.

Gus vji TeeT eqqmodevoupt O'wi xuslif xovj gus vji meshis datvunist (vzqodemmz > 60l ESS) xi xjovi hmuwi vji up-cuesfoph epf fasoph vjev qsuditt O vzqodemmz qsuwofi vjin xovj e vinqmevi ug vji qsuditt xovj namvoqmi moplt opvu e LC epf duptvepvmz sigis vu vji LC epf qamm aq esvodmit et O tviq-cz-tviq upcuesf vjin vu vseop vjin et vu vji wemai epf raemovz ug vji fudanipvevoup gus vji qsufadv (cetodemmz vseop vjin vu SVGN cigusi vjiz demm us ineom).

ZNNW ug duasti.
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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