REAL TIME BIDDING PLATFORMS ARE THE FUTURE OF MEDIA BUYING!
Slowly but surely, we're all advancing towards the hyper-speed solution of being able to bid instantly on certain traffic, and serve ads instantly.
As quoted by Ruck at IMGRIND:
"Real-time bidding (RTB) is the fastest-growing form of display advertising delivery and will significantly impact publisher CPMs and the amount of ad inventory we see from advertisers. The technology has been described as revolutionary and, in a nutshell, it gives advertisers the ability to target messages to the right user, in the right place, at the right time. The goal of RTB is to achieve the highest possible value of a single ad impression by dynamically delivering reach to targeted users on an impression-by-impression basis."
So let's start with the Overview of the Paid Traffic Landscape, this is the a very broad eagle-eye view of alot of the main streams that are running on the internet currently:
This Diagram shows you what type of offers (on the right) you can run, and people have made millions in each category. On the Left is all the different ways to find the people and traffic to run to your offers.
Paid traffic will slowly start to move into Real-Time bidding platforms, because of the ability to highly target audiences for advertisers and deliver higher CPMs for publishers. And on top of that, it's blazing fast-ability to purchase and serve-up advertisements in an auction is revolutionary. Almost like the eBay of Ads.
Now to get specifically into Real-Time Bidding Platforms the landscape is a little more complicated, but an understanding can be a powerful tool that will put you ahead of your competition.
This is the realm of those Internet Entrepreneurs you hear cashing for $100Million and more. (Namely Gurbaksh Chahal, Lol with him being in the news and all ...which I do think is B.s
)
So this is the entire ecosystem:
And that looks super complicated...until you read this:
The beauty here is that you have listed companies that you can contact and deal with, in each area. You now know what is happening at the backend, and can play the Internet Marketing game at a bigger level.
and to overview the PROCESS of how you actually buy ads, and a publisher sell ads, in Real-Time is demonstrated in this picture:
I hope this gives a little insight to Real-Time Bidding Platforms, just thought I'd share and shed some light into opportunities here.
P.S Post Adapted from Ruck at IMGrind, great Internet Marketer, I'd recommend joing IMGrind if you
are looking to get into Internet Marketing.
P.P.S. Was this post simple enough to understand and what could I do to simplify it further?
Slowly but surely, we're all advancing towards the hyper-speed solution of being able to bid instantly on certain traffic, and serve ads instantly.
As quoted by Ruck at IMGRIND:
"Real-time bidding (RTB) is the fastest-growing form of display advertising delivery and will significantly impact publisher CPMs and the amount of ad inventory we see from advertisers. The technology has been described as revolutionary and, in a nutshell, it gives advertisers the ability to target messages to the right user, in the right place, at the right time. The goal of RTB is to achieve the highest possible value of a single ad impression by dynamically delivering reach to targeted users on an impression-by-impression basis."
So let's start with the Overview of the Paid Traffic Landscape, this is the a very broad eagle-eye view of alot of the main streams that are running on the internet currently:
This Diagram shows you what type of offers (on the right) you can run, and people have made millions in each category. On the Left is all the different ways to find the people and traffic to run to your offers.
Paid traffic will slowly start to move into Real-Time bidding platforms, because of the ability to highly target audiences for advertisers and deliver higher CPMs for publishers. And on top of that, it's blazing fast-ability to purchase and serve-up advertisements in an auction is revolutionary. Almost like the eBay of Ads.
Now to get specifically into Real-Time Bidding Platforms the landscape is a little more complicated, but an understanding can be a powerful tool that will put you ahead of your competition.
This is the realm of those Internet Entrepreneurs you hear cashing for $100Million and more. (Namely Gurbaksh Chahal, Lol with him being in the news and all ...which I do think is B.s
)So this is the entire ecosystem:
And that looks super complicated...until you read this:
The beauty here is that you have listed companies that you can contact and deal with, in each area. You now know what is happening at the backend, and can play the Internet Marketing game at a bigger level.
and to overview the PROCESS of how you actually buy ads, and a publisher sell ads, in Real-Time is demonstrated in this picture:
I hope this gives a little insight to Real-Time Bidding Platforms, just thought I'd share and shed some light into opportunities here.
P.S Post Adapted from Ruck at IMGrind, great Internet Marketer, I'd recommend joing IMGrind if you
are looking to get into Internet Marketing.
P.P.S. Was this post simple enough to understand and what could I do to simplify it further?
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