The Guy Behind The Qwikster Twitter Account Realizes What He Has, Wants A Mountain Of Cash | TechCrunch
This story stresses the importance of making sure that you own your business name on all the major social networks before launching your business. If you launch and become successful, some people will register those names just to try to get you to pay up. In this case, the teenage pothead owned the name before Netflix created Qwikster but they should have quietly purchased it from him for a few thousand dollars before they launched their product.
Now that this idiot knows he's sitting on a gold mine he won't budge unless he gets a six figure payment. If he keeps pushing it though, Twitter might ban him and award the name to Netflix because trying to blackmail a company into selling your Twitter account is strictly against the rules.
This story stresses the importance of making sure that you own your business name on all the major social networks before launching your business. If you launch and become successful, some people will register those names just to try to get you to pay up. In this case, the teenage pothead owned the name before Netflix created Qwikster but they should have quietly purchased it from him for a few thousand dollars before they launched their product.
Now that this idiot knows he's sitting on a gold mine he won't budge unless he gets a six figure payment. If he keeps pushing it though, Twitter might ban him and award the name to Netflix because trying to blackmail a company into selling your Twitter account is strictly against the rules.
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