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- Mar 3, 2009
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Your friend wasn't a good Copywriter - that doesn't devalue the act of learning it. There isn't "one thing" to learn...
Every book and article on writing copy starts with "who is your audience?" and apparently your friend skipped that part.
I was just about to make this very comment.
To the OP - your friend sucks as a copywriter because he didn't start with the first step which is researching and understanding his "starving crowd" (to quote Gary Halbert)
Coincidentally, this is exactly why you have succeeded in the examples you mentioned. You offered people who are starving for excitement, a change of pace, a better life, more business, etc exactly what they were hungry for in plain language.
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