That can be dangerous. Go after a MARKET.
I agree with you to some extent, but also have seen a lot of people fail around me because they thought the "Market" was good but didn't have enough passion behind the problem they are trying to solve and that results in a lot of mistakes.
Some people don't need this, they are so intrinsically motivated they can fight through every f'ng obstacle that comes there way just to with the motivation of running a successful business. Most people are not built that way.
There are a lot of entrepreneurs out there who make money in an industry or business they enjoy and are passionate about.
There are a lot of ways to skin a cat, here is what I recommend and what has worked for me.
List the industries you WANT to be in. Something that excites you or you have experience in. Usually you will have the best chance of being able to solve a problem in these industries and the best chance of staying with all the challenges that come with starting a business.
Next work on uncovering the problem or pain you are going to solve.
Last, use feedback and customer interaction to come up with your business model and study the business models out there that you would like to emulate.
Of course if you can't uncover a problem you want to solve in one of those industries, you have to move on and find a different industry which may not excite you as much. In this scenario I recommend finding a partner after you find the problem you want to go after. Someone with experience and energy about that industry.
Here is my personal disclaimer: There are hundreds of different ways to start a successful business and there isn't always a right way. This is what has worked for me, my mentors, and the people I mentor. I see the success rate shoot up when you start with an industry or market that excites you vs. only focusing on a market you can make money.
-Zac
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