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MJ DeMarco
I followed the science; all I found was money.
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Everyone who has products on Amazon knows what this means.
Companies/entrepreneurs are trying to game the review system using services such as SnagShout. Of course "game" is a subjective term, but from my point of view (which is rarely a consensus viewpoint) any reviews which contain this verbiage I potentially disqualify from my buying pool. Not just the review, but the product entirely.
This practice is pretty much standard in the world of supplements. And I'm sure it works fabulously.
But it doesn't work for me.
Now I scan the reviews and look for this verbiage. If I find it, I'm less likely to buy the product.
As soon as I see a product with a shit ton reviews followed up with "I received this item free in exchange for my honest review" or "I received this item at a discount in exchange for my honest review" I immediately have my BS meter sounded.
More than likely I click NEXT.
I speculate this practice (which again, I'm sure is a profitable marketing tool) has a limited shelf life in terms of effectiveness, and legality at Amazon.
Just an FYI from a minority point of view from the standpoint of a business owner who thinks the product is just as important as the marketing. When I see this phrase, I get the hint that your product just isn't good enough to warrant real reviews that don't need to be bribed by discounts or freebies.
Feel free to discuss.
Companies/entrepreneurs are trying to game the review system using services such as SnagShout. Of course "game" is a subjective term, but from my point of view (which is rarely a consensus viewpoint) any reviews which contain this verbiage I potentially disqualify from my buying pool. Not just the review, but the product entirely.
This practice is pretty much standard in the world of supplements. And I'm sure it works fabulously.
But it doesn't work for me.
Now I scan the reviews and look for this verbiage. If I find it, I'm less likely to buy the product.
As soon as I see a product with a shit ton reviews followed up with "I received this item free in exchange for my honest review" or "I received this item at a discount in exchange for my honest review" I immediately have my BS meter sounded.
More than likely I click NEXT.
I speculate this practice (which again, I'm sure is a profitable marketing tool) has a limited shelf life in terms of effectiveness, and legality at Amazon.
Just an FYI from a minority point of view from the standpoint of a business owner who thinks the product is just as important as the marketing. When I see this phrase, I get the hint that your product just isn't good enough to warrant real reviews that don't need to be bribed by discounts or freebies.
Feel free to discuss.
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