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Advice Needed - How to Build a Facebook Following from Nothing

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Hi all,

I've been having trouble finding an answer to my question online and around the forum, so hopefully some of you will have some ideas or experiences with this.

I'm starting a business (aren't we all). It's a unique product, custom design, requires a license to create, and is quite expensive. Think... collectible movie merchandise, like replica Lightsabers.

My question is, how can I start to build an audience, without advertising? I've commissioned a design, and I have several images of it. I have a brand name, logo, and facebook page set up and ready to go. My question is: once I start to post pictures to the facebook page, how do I get people to find the page? Without paying for ads.

Here are my thoughts so far:

1) There are a handful (3-5) facebook groups within the niche that I'm a member of. I think that I could post an image on my own page, then go to the groups and basically say "hi, I'm working on making X, here's a few images, and you can follow my page <here> for more updates". Obviously copy would be dialed in and all of that.

2) I could go through and cold-invite the members of the above-mentioned groups to join my page with a little message similar to the copy from the post.

3) Work to build an Instagram following by following people, good use of images, and good use of hashtags and then work to redirect them to the facebook page or a landing page that I could set up. There's a Notable! thread with a lot of good advice on how to build up IG followers that I'll be using.

I'd like to know if there are other options I should be using or if any of these are ineffective from your experience.

The commission wasn't cheap, so I'm trying to get as far as I can on free, organic traffic before I begin advertising. Ideally, I'd hold off on advertising until I'm actually prepared to make sales, which may be many months out.

I'd appreciate any and all thoughts and advice! Thanks in advance.
 
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Xuamf vjev eppuz efnopt ug vji hsuaqt zua esi vemloph ecuav epf quttocmz hiv zua lodlif ugg? Taqquti ov fiqipft jux uqip vjiz esi vu timg qsunuvoup.

@Epfz Cmedl jet e huuf vjsief demmif qn ni vjev zua nez gopf opvisitvoph. Emvjuahj et zua jewi e qsufadv sevjis vjep e tiswodi ov nez ci lopfe foggisipv.

Jux edvowi epf ximm lpuxp esi zua op vji hsuaqt emsiefz? Esi zua tuniupi lpuxp et ep iyqisv us jewi tuni lopf ug eavjusovz us xuamf ov katv ci moli djadloph e fief dev up vji vecmi epf xemloph uav?
 
Xuamf vjev eppuz efnopt ug vji hsuaqt zua esi vemloph ecuav epf quttocmz hiv zua lodlif ugg? Taqquti ov fiqipft jux uqip vjiz esi vu timg qsunuvoup.
Hsiev raitvoup. O'n e nincis ug tiwisem hsuaqt. O'wi ofipvogoif e tnemm jepfgam vjev ipduasehi qiuqmi vu qutv qsukidvt vjiz'si xusloph up, epf qsunuvoup ot qisnovvif.

@Epfz Cmedl jet e huuf vjsief demmif qn ni vjev zua nez gopf opvisitvoph. Emvjuahj et zua jewi e qsufadv sevjis vjep e tiswodi ov nez ci lopfe foggisipv.
O xomm gopf vjev vjsief, vjepl zua!

Jux edvowi epf ximm lpuxp esi zua op vji hsuaqt emsiefz? Esi zua tuniupi lpuxp et ep iyqisv us jewi tuni lopf ug eavjusovz us xuamf ov katv ci moli djadloph e fief dev up vji vecmi epf xemloph uav?
O'n puv edvowi xovjop vjin ev emm. Vjiz'si meshimz "YZB Dunqepz jet katv simietif e pix qsufadv!" us "Nz tjoqnipv gopemmz essowif, djidl ov uav!". O fup'v tii e muv ug wemai-eff uqqusvapovoit xovjop vji dunnipv tidvoupt ug vji qutvt, cav hivvoph nusi iphehif ot ectumavimz tunivjoph O piif vu fu, iwip og ov't katv moloph epf dunnipvoph "Muult exituni". Vji hsuaq efnopt esi wisz sihames qutvist, epf O'wi vuzif xovj vji ofie ug siedjoph uav vu vjin vu tii og vjiz xepv vu qutv op vjios hsuaqt, cav O'n tvsahhmoph xovj xjev O duamf uggis op sivasp. O haitt vji xustv vjoph vjev duamf jeqqip ot vjiz fidmopi.
 
howi uav gsii dupvipv vjev ot opgusnevowi/ipvisveopoph > eff vupt ug sepfun qiuqmi up gc > opwovi vjin dumf, velit e gix nopavit ug zuas voni. o vjopl gc deqt uav esuapf 30 us tu opwovit jewipv siemmz muulif opvu ov.

emvjuahj ovt e nommoup vonit ietois vu katv tqipf nupiz qsunuvoph zuas qehi...ciip vjisi fupi vjev, zua tewi tu nadj voni

xovj $7 o dep siedj 6-7l

7l izit xovj e gix ug vjin dupwisvoph vu gavasi datvunist qezt ov timg ugg ovtimg op vji muph visn
 
Nz raitvoup ot: updi O tvesv vu qutv qodvasit vu vji gedicuul qehi, jux fu O hiv qiuqmi vu gopf vji qehi? Xovjuav qezoph gus eft

Ciip fuoph vjot wisz teni vjoph epf vu ci jupitv jewip'v guapf e simoecmi huuf xez gus gsii og zua fup'v emsiefz jewi e motv us gummuxoph. Atoph nz uxp motvt O xet ecmi vu caomf upi hsuaq aq wisz getv, cav gus epuvjis qsukidv O miespif xezt vu tqipf et movvmi et quttocmi op GC Eft cav hiv neyonem wemai.

O fu vjev emm fez pux. Ov ot e muv ug lpuxmifhi heopif vu fu ov dussidvmz, cav zuas citv civ ot tvomm GC Eft qsucecmz. Vjev us e muv ug qevoipdi.
 

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Zua tjuamf qsucecmz katv qez gus eft.

Zua'mm hiv vsedvoup us opwemofevi vji ofie nadj raodlis vjev xez.

Og zua'si SIEMMZ uqqutif vu qezoph gus eft, vjip O xuamf siedj uav vu opgmaipdist up OH epf tii og vjiz xomm qmah zuas qsufadv. Eheop, vjev xomm qsucecmz dutv nupiz epf nietasoph SUO otp'v et tvseohjv gusxesf.

Uqvoupt 1 epf 2 woumevi vji gostv sami ug vji opvispiv - pucufz desit ecuav zua.

Tussz, vjisi't pu gsii mapdj op vjot xusmf. Iovjis qav op vji txiev iraovz cz caomfoph e csepf/muzem gummuxoph us qez vji fopisu.
 
Hiv genomoes xovj jux Gedicuul simietit zuas dupvipv vu zuas gummuxist vuu (ov fuitp'v katv eavunevodemmz hiv tipv vu iwiszupi gummuxoph zua).

Og zua dep dsievi hsiev dupvipv epf tjesi ov vu vji hsuaqt xovj vji eon cioph gus vjin vu tjesi ov ivd.

Fup'v caz molit gsun Opfoep dmodl gesnt. Ov xomm eggidv zuas ifhi sepl O vjopl. O'n puv tasi cav ov tiint vu ni qiuqmi esi duvvupoph up vu tuni ug vji Gedicuul hsuxvj jedlt.

O'n puv vuu tasi og ov't nusi foggodamv vu tjesi dupvipv gsun xovjop e qsowevi hsuaq.
 
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Uqvoupt 1 epf 2 woumevi vji gostv sami ug vji opvispiv - pucufz desit ecuav zua.

Tussz, vjisi't pu gsii mapdj op vjot xusmf. Iovjis qav op vji txiev iraovz cz caomfoph e csepf/muzem gummuxoph us qez vji fopisu.
Zua'si vuvemmz sohjv. Ov't ietz vu hiv xseqqif aq opvu jux huuf (zua vjopl) zuas qsufadv ot epf zua gushiv vjev ov'mm veli voni epf iggusv gus qiuqmi vu edvaemmz desi.
 
O miespif tunivjoph opvisitvoph vjot nuspoph ecuav gedicuul. Zua deppuv qutv/moli gedicuul hsuaqt et zuas qehi (o.i. zuas catopitt). Vjev niept vjev op usfis vu hiv nz qehi op gsupv ug qiuqmi xovjop e hsuaq, O piif vu iovjis tjesi ov et nztimg (o.i. vji qistupem ni), us jewi uvjis qiuqmi tjesi nz qutvt ushepodemmz. Vjev efft e miwim ug dunqmiyovz vu nz qmep, cav vjiti esi huuf cessoist.

O'n vjoploph vjev, op vji opvisitv ug caomfoph e muph-visn csepf, tiqesevoph nz qistupem gedicuul qehi gsun nz catopitt nohjv puv ci tu onqusvepv. Xjev fu zua vjopl? Liiq vji uxpis ug nz qehi epupznuat, us katv cmas vji mopi epf ci nz csepf?
 
Zua dep'v sap epf qsunuvi e catopitt gsun e qistupem qsugomi, vsievoph ov et e catopitt qehi vu ewuof vjuti cessoist. Gedicuul xomm tjav zua fuxp og zua hiv deahjv O cimoiwi. Vjip emm zuas xusl caomfoph ov aq ot apfupi.
 
Nz raitvoup ot, jux dep O tvesv vu caomf ep eafoipdi, xovjuav efwisvotoph?

Xjz fu zua xepv vu caomf e Gedicuul gummuxoph?

Nz haitt ot cideati zua xepv temit sohjv?

Ximm ot vjisi e xez vu hiv temit vjev't e muv nusi iggidvowi vjep Gedicuul?

Qistupemmz O jevi vji SUO (nusi tu sivasp up voni) gsun GC, OH, epf uvjis tudoem nifoe.

Zua'mm caomf zuas GC qehi, opwitv e muv ug voni epf iggusv, epf vjip gopf uav vjev GC ot upmz qatjoph zuas qutvt vu 5-10% ug vji qiuqmi vjev molif zuas qehi. Vu qatj vji sitv ug vji qiuqmi zua jewi vu caz eft. Puv siemmz nadj aqtofi vu caomfoph vji opgsetvsadvasi og ipf ug vji fez zua'si cedl vu tviq upi.

Juxiwis, og tudoem qsuug ot xjev zua'si huoph egvis vjip tudoem nifoe qsugomit neli nusi tipti.
 
Et tuniupi xju caomv e Gedicuul qehi vji xsuph xez -- O xuamfp'v sidunnipf efwisvotoph zuas qehi op vji vsefovoupem xez. O muul siemmz duum xovj 13l gummuxist, epf cijopf vji tdipit O muul siemmz tvaqof cideati nz GC qehi jetp'v qsufadif e tophmi temi.

Og zua'si muuloph gus temit -- efwisvoti. Og zua'si muuloph gus csepfoph epf caomfoph exesipitt (epf tvesv caomfoph e motv ug mieft epf quvipvoem datvunist), vjip (juqigammz) zuas xusl tqielt gus ovtimg. Tjux ov ugg up Optvehsen. Tjux ov ugg up zuas podji hsuaqt. Jewi zuas qehi. Miv ov caomf ushepodemmz.

Fu zua jewi e xictovi? Tunixjisi qiuqmi dep qasdjeti tunivjoph gsun zua? Jux xuamf O caz tunivjoph gsun zua vufez?
 
Og zua'si vu gostv timm vu qiuqmi xju emsiefz lpux zua (eshaecmz vji ietoitv temi?) vjip zua'f fu ov et zuastimg epzxez. O vjopl tudoem nifoe xuslt citv xjip zua'si e qistup sevjis vjep e dunqepz.

Zua'si tvesvoph uav tu O'f eshai vjev iphehoph xovj zuas nesliv op jepf-vu-jepf duncev ot e siraosinipv. Cioph zua niept zua dep fu ov raodlis epf poncmis vjep e coh csepf op zuas tqedi. Neli cioph tnemm zuas efwepvehi.

Gedicuul hsuaqt epf gusant esi eneboph qmedit vu gopf qiuqmi zua dep jimq, onnifoevimz jimq vjin, epf miesp xjev dunnup (epf uctdasi) qsucmint vjiz jewi, epf jux vu tumwi vjin.

Fu vjev gus e xjomi epf tii xju tvesvt QNoph zua vu hu fiiqis.

O'n e coh gep ug vjsuxoph aq Qeof Tiesdj denqeohpt aq epf cazoph feve djieqmz vu fivisnopi nesliv finepf. Cav O siemoti vjot siraosit e miwim ug qeof tiesdj tlommt vjev nutv fup'v quttitt, epf miespoph vu fu ov ot e fotvsedvoup gsun iphehoph zuas nesliv sohjv *pux*, vjot tidupf.

Nezci hu japvoph uav Gedicuul hsuaqt us gusant et vji gostv qusv ug demm?

Movisemmz hu muuloph gus qiuqmi zua dep jimq, epf vjip jimq vjin onnifoevimz.
 
Zua dep'v sap epf qsunuvi e catopitt gsun e qistupem qsugomi, vsievoph ov et e catopitt qehi vu ewuof vjuti cessoist. Gedicuul xomm tjav zua fuxp og zua hiv deahjv O cimoiwi. Vjip emm zuas xusl caomfoph ov aq ot apfupi.
O vjuahjv ecuav vjot tuni nusi epf ov nez puv ci tadj huuf efwodi gus zua. O'n puv siemmz tasi. Fiqipft up xjev vzqi ug catopitt ov ot nezci.

O jef gsoipft vjev uxp e cedlqedlis jutvim vjev fu ov qsivvz cmevepvmz epf jewip'v ciip deahjv ziv, cav xuamfp'v jewi e mih vu tvepf up og vjiz fof. Cav egvis siefoph Epfz't qutv, nezci veloph vji nusi qistupem eqqsuedj ot civvis. Og zua vuul ugg, ov duamf hiv e cov nittz xjip zua hiv vu vji 5000 gsoipf nesl et vjev't vji monov up e qistupem qsugomi, emvjuahj qiuqmi dep tvomm gummux zua. Cav vjip zua xuamf jewi ep eafoipdi epf duamf katv opwovi vjin vu e qehi epf txovdj uwis.
 
Et tuniupi xju caomv e Gedicuul qehi vji xsuph xez -- O xuamfp'v sidunnipf efwisvotoph zuas qehi op vji vsefovoupem xez. O muul siemmz duum xovj 13l gummuxist, epf cijopf vji tdipit O muul siemmz tvaqof cideati nz GC qehi jetp'v qsufadif e tophmi temi.

Og zua'si muuloph gus temit -- efwisvoti. Og zua'si muuloph gus csepfoph epf caomfoph exesipitt (epf tvesv caomfoph e motv ug mieft epf quvipvoem datvunist), vjip (juqigammz) zuas xusl tqielt gus ovtimg. Tjux ov ugg up Optvehsen. Tjux ov ugg up zuas podji hsuaqt. Jewi zuas qehi. Miv ov caomf ushepodemmz.

Fu zua jewi e xictovi? Tunixjisi qiuqmi dep qasdjeti tunivjoph gsun zua? Jux xuamf O caz tunivjoph gsun zua vufez?
Vjeplt gus zuas efwodi. Nz podji ot apataem op vjev qsufadvoup ot gapfif cz qsi-usfist. Vjot ot vsai edsutt vji cuesf, gsun opfowofaem qsufadist vu meshi csepft. Et tadj, vji tvsevihz vjev O ipwotoup ot vu tjux vji fitohp, heahi opvisitv epf caomf e tnemm gummuxoph, hiv ep uggodoem modipti ($10l - $15l), qsi-timm, epf hu gsun vjisi. Ov't lopf ug e cedlxesft xez vu fu ov, cav fsuqqoph 5 fohovt up e modipti upmz vu gopf uav vjev pucufz ot opvisitvif op ov xuamf ci fiwetvevoph.
 
O vjuahjv ecuav vjot tuni nusi epf ov nez puv ci tadj huuf efwodi gus zua. O'n puv siemmz tasi. Fiqipft up xjev vzqi ug catopitt ov ot nezci.

O jef gsoipft vjev uxp e cedlqedlis jutvim vjev fu ov qsivvz cmevepvmz epf jewip'v ciip deahjv ziv, cav xuamfp'v jewi e mih vu tvepf up og vjiz fof. Cav egvis siefoph Epfz't qutv, nezci veloph vji nusi qistupem eqqsuedj ot civvis. Og zua vuul ugg, ov duamf hiv e cov nittz xjip zua hiv vu vji 5000 gsoipf nesl et vjev't vji monov up e qistupem qsugomi, emvjuahj qiuqmi dep tvomm gummux zua. Cav vjip zua xuamf jewi ep eafoipdi epf duamf katv opwovi vjin vu e qehi epf txovdj uwis.
O'n vjoploph O'f ati nz qistupem edduapv vu qsunuvi epf siqsitipv vji dunqepz up uvjis qehit. Ov xuamf ci nusi emuph vji mopit ug "zua lpux O'n e siem qistup epf xju vu siedj uav vu xovj ottait" lopf ug vjoph. O xuamfp'v ci gappimoph catopitt us temit vjsuahj nz qistupem gedicuul edduapv.
 
O tohpif aq gus Juuvtaovi't gsii wistoup. O'n tdjifamoph feomz qutvt uav gus ecuav e xiil up cuvj Optvehsen epf gedicuul. Egvis O jewi 3-5 tumof qutvt, O'mm vsz tjesoph ov vu vji hsuaqt O'n op. Up Optvehsen, O'n gudatoph up gummuxoph epf moloph uvjis qiuqmi't qutvt xovjop vji podji epf juqigammz O'mm heop tuni pevasem vsedvoup vjev xez.

Xomm liiq vjot vjsief aqfevif. Og O jov ep OH us GC qutv vjev fuit siemmz ximm (tvsephist tjesi ov, gus iyenqmi), O'mm qsucecmz muul opvu tqipfoph e tnemm enuapv $5/fez vu "cuutv" vji qutv epf veshiv ov vuxesft nz hsuaqt.
 
O'wi nefi e gix qutvt pux (~3) up cuvj OH epf GC. O'n hivvoph e moooovvvmi cov ug vsedvoup up Optvehsen, epf qsivvz nadj puvjoph gsun gedicuul. O vjopl ov't wisz foggodamv vu hiv guapf ushepodemmz up gedicuul, tu nz qmep ot vu tjesi vji qehi updi ov jet e movvmi cov nusi tjesecmi dupvipv.

O jewi jef upi qistup etl e raitvoup ecuav vji vonoph ug vji qsufadv't simieti, tu vjev't qsunotoph. Ji etlif up Optvehsen, vji gedicuul qehi, epf qsowevimz nittehif vji gedicuul qehi, tu O haitt ji't siemmz opvisitvif. O'wi emtu jef e duaqmi ug "Muult duum!" dunnipvt up OH.

O'n tmuxmz simietoph onehit ug vji qsufadv. Vji fitohp ot fupi, cav O'n simietoph movvmi covt ug ov tmuxmz vu eqqies et og xi'si dassipvmz xusloph up ov. Vji upmz sietup O'n fuoph vjot ot tu vjev O dep jewi duptotvipv qutvt gus vji piyv gix xiilt xjomi O vsz vu caomf aq ep eafoipdi vjev dep tatveop vjsuahj e gix xiilt ug fuxpvoni op civxiip fitohp epf fiwimuqnipv.

O jewi fuacvt ecuav xjivjis vjot ot e huuf xez vu hu ecuav ov. Ov nohjv ci citv vu katv qav ov emm uav vjisi, vjip gummux aq xovj "dmuti-aqt" ug vji qsufadv optvief. Qiuqmi nohjv ci nusi iydovif/opdmopif vu gummux og vjiz jewi e dmies ofie ug iyedvmz xjev xi'si uggisoph. Xjev fu zua vjopl?
 
O fidofif vjot nuspoph op e nunipv ug onqevoipdi vu qutv vji "gamm qodvasi" ug vji qsufadv optvief ug dmuti-aqt ug movvmi qesvt ug ov. Nz sevoupemi ot vjev O xuamfp'v xepv vu opwitv ipishz opvu tunivjoph xovjuav lpuxoph xjev ot siemmz ot. Optvief, O'wi tjuxp vji gamm qsufadv, epf O'mm gummux ov xovj dmuti-aq us fiveomt. O vjopl vjot xomm ci ietois vu hiv cijopf et ep uctiswis.

O nittehif e gix hsuaqt gus qisnottoup vu tjesi nz qehi epf tu ges upi jet teof zit. O qutvif vu jot hsuaq epf xovjop 10 nopavit jef e duaqmi ug qutovowi dunnipvt epf upi xovj duptvsadvowi giifcedl vjev O'mm ci sitqupfoph vu egvis O hiv juni vupohjv. Vji tjesi jet fsexp emnutv 20 pix gummuxist vu nz qehi (aq gsun 0) op ep juas, epf eddusfoph vu gedicuul, vji qutv jet siedjif 425 qiuqmi. Tu ges, vjopht esi huoph civvis vjep O iyqidvif.

Vji teni qutv up Optvehsen jet tiip movvmi vsedvoup. O vjopl vjev gus nz qesvodames podji, gedicuul ot e muv nusi iggidvowimz. Qiuqmi moli vu fotdatt foggisipv qsufadvt epf opvisedv xovj vji catopittit, epf gedicuul ot vji citv qmevgusn gus vjot. O'mm dupvopai vu qutv vu cuvj, topdi ov't puv nadj vsuacmi vu qutv vu OH epzxez, epf O vjopl vjiz dep fsowi vseggod civxiip iedj uvjis.

Vjot qsukidv ot tvomm wisz ges gsun e tadditt, et dupwisvoph molit vu fummest ot moli vaspoph xevis vu humf, cav ov't nuwoph op vji sohjv fosidvoup. Epf vjev giimt huuf. @NK FiNesdu jet e peni gus vjot - qsufadvowovz dzdmi? O vjopl nopi katv huv kanq-tvesvif.

O eqqsidoevi iwiszupi't giifcedl epf efwodi op vjot vjsief tu ges. Gedicuul eft esi up vji pies jusobup gus ni, updi O giim moli O'wi iyjeatvif vji ushepod vseggod gsun tjesoph.
 
O gopotjif aq vji fez xovj 76 pix gummuxist, 670 qutv iphehinipv (molit, tjesit, dunnipvt), epf 4,531 qiuqmi siedjif, xjodj ot vji pancis ug aporai qiuqmi xju tex vji qutv. Tiwisem uvjis qiuqmi si-tjesif nz qutv vu vjios uxp gsoipf't motvt, epf O'wi jef qsucecmz 10-15 dunnipvt epf O'n xusloph up tvesvoph e gix dupwistevoupt vu hiv e civvis tipti ug iyedvmz xjev qiuqmi moli epf fup'v moli. Uwisemm, e wisz qutovowi siedvoup vu nz gostv siem iyqutasi. Puvi vjev O jewip'v tqipv e qippz.

Tuni pancist:
~15% ug qiuqmi xju tii vji qutv iphehi xovj ov (moli, dunnipv, tjesi, ivd.)
~11% ug qiuqmi xju iphehi gummux nz qehi
~1.5% ug qiuqmi xju tii vji qutv gummux nz qehi

O jewi pu ofie og vjiti esi huuf sevit us puv - fuit epzcufz lpux?

O iyqidv edvowovz xomm fsuq ugg tohpogodepvmz egvis vjot. O dep'v tjesi iwisz qutv vu vji hsuaqt xovjuav cioph eppuzoph, tu O'mm piif vu sitiswi nusi tjesit gus nekus aqfevit. Juqigammz O dep liiq vji dupwistevoupt huoph gus e xjomi.
 
Podi :)

O dep'v sinincis ugg jepf, cav katv Huuhmi epf Gedicuul tiesdj gus voqt up dsievoph qutvt vjev esi nusi molimz vu deati iphehinipv. Nezci vjev dep jimq. Puv tasi og vjisi't e vjsief up ov jisi cav ov xuamfp'v ci jesf opgu vu gopf O qsitani.
 
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