Cesare
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- Dec 27, 2014
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I've read success stories about people using squeeze pages to get as many e-mail adresses as possible which they later use to advertise their products.
If your prospective customers are delighted by the quality of your newsletters and your free product, they are apparently willing to buy your real product. The theory is plausible but how about reality? I do believe that this strategy used to be successful in the past but I guess, nowadays people are too leery of those gimmicky pages.
Furthermore, are e-mails really that relevant anymore? I can't imagine that, since nowadays promotional e-mails are too much associated with the term "spam".
I'm pretty sure that these days, it's all about social media. If you have many followers/likes, you are creating trust and, as a result, people are much more willing to buy your product.
What do you think?
If your prospective customers are delighted by the quality of your newsletters and your free product, they are apparently willing to buy your real product. The theory is plausible but how about reality? I do believe that this strategy used to be successful in the past but I guess, nowadays people are too leery of those gimmicky pages.
Furthermore, are e-mails really that relevant anymore? I can't imagine that, since nowadays promotional e-mails are too much associated with the term "spam".
I'm pretty sure that these days, it's all about social media. If you have many followers/likes, you are creating trust and, as a result, people are much more willing to buy your product.
What do you think?
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