I sell instrumentals online to music artists.
I've recently decided to change my business model from selling non-exclusive licenses only to exclusive licenses only (non-exclusive licenses are sold over & over....exclusive licenses are only sold once).
Reason being:
1. Exclusives are more valuable & can be sold for higher prices
2. Exclusive only would differentiate me from the 99% that do non-exclusives
3. Provides true scarcity/urgency/fomo....once its gone, its gone
4. Better business practice
None of the biggest, successful music producers do non-exclusive licenses where they're selling 1 beat to multiple different artists. They're not going to let 100+ different songs be made with the same beat unless its a challenge or contest or something.
The problem I'm having is deciding the price because I've never sold an exclusive, only non-exclusives.
I'm aiming for $100-500 and I'd still keep my publishing & still own the copyright for the instrumentals.
And these are pre-made beats that can be bought from my website.
I want to price them so that they sell consistently without charging too little or too much.
What are your thoughts?
I've recently decided to change my business model from selling non-exclusive licenses only to exclusive licenses only (non-exclusive licenses are sold over & over....exclusive licenses are only sold once).
Reason being:
1. Exclusives are more valuable & can be sold for higher prices
2. Exclusive only would differentiate me from the 99% that do non-exclusives
3. Provides true scarcity/urgency/fomo....once its gone, its gone
4. Better business practice
None of the biggest, successful music producers do non-exclusive licenses where they're selling 1 beat to multiple different artists. They're not going to let 100+ different songs be made with the same beat unless its a challenge or contest or something.
The problem I'm having is deciding the price because I've never sold an exclusive, only non-exclusives.
I'm aiming for $100-500 and I'd still keep my publishing & still own the copyright for the instrumentals.
And these are pre-made beats that can be bought from my website.
I want to price them so that they sell consistently without charging too little or too much.
What are your thoughts?
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