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STEFANTP

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Jun 24, 2019
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Hi. My name is Stefan and this is my execution post (2nd one).
The first one was after I read unscripted and got hyped. Turned out that I was the perfect example of MJ talked about people who after reading the books start an execution post and after that, they vanish. I was the guy who was referring to. I was ashamed to post because I actually didn't have anything because all I was doing was action faking. So I did not post anything after the introduction..

But things have changed now. I started doing something. I started my own business while still having a job.

In this execution post I will write about my struggles, my thoughts, my fears, my actions to an upgraded life, and also about results. Maybe this will help someone and maybe I will find support from the guys who did this.

So I will start with the begging. Of course I searched for online businesses that can make you a lot of money and one day I saw one guy talking about selling POD items in Brazil without being necessary to know the language lol. I am from eastern Europe and I said why not, let's try it. The whole thing was "look for the products which sell good in US and covert them to brazilian market". Make some fb ads and BAM, you will be rich. They even had a support email where you could send them the messages and they would translate them for you. The process was: find a design, make a fb page, post the design with the description, and after that make a fb ad using the existing post, all in a language that I did not know. One day, when I woke up, I saw that I made a sale of a tshirt. My mind went crazy "I will be rich, so easy. Just look for designs which sell in us and bring them here". But that was all. One single sale and after that I did what all others say all the time, especially the POD providers. "Do not quit. Keep testing until you find a winner". The thing was, they were the only ones who were making a profit. But I said ok, let's try one more time with this pretty design. So I tried again with a different product. But I hated their mockup. It had a strange color and the design looked bad on it. I messaged them and asked to change the mockup but they didn't give a crap.

So that was the time when the thought came to my mind: "What if I try to do my own products in my own country?" without using a third party. This thought stayed with me day after day. This is the first part of my journey. It all started on 08.06.2020.
I will come back with the rest soon.
Thank you for having the patience to read.
Stefan.
 
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MJ DeMarco

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You're in Brazil?
 

STEFANTP

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You're in Brazil?
No, I am in my home country, in Eastern Europe. The thing with Brazil was that the third party (POD company) made possible to sell there, without actually be there. Your job was to find designs, upload on their platform, and they will send the products to the clients there. They were making and deliver the products. But it was a new "unsaturated opportunity".
 

STEFANTP

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So, on 8.06.2020 I decided with my wife and my 4-month baby to start a business in my home country doing personalized products.
Knowing nothing about this subject, I literally took a paper and put there what I thought I would need. So, tools and equipment, needed a site, needed a company, fb page, a domain, etc. Then I focused on one step at a time. I have read on this forum one day a message that stayed with me since "focus on the next step, not the 50th". So I did that.
Researched what I need, how personalized products are made.
I needed also a site where I will put my products. Asked for prices and got some huge numbers and I said "thanks but no thanks". So I started to learn shopify and how can I create a website that I like. Every time I have just focused on the next step.
I opened a company without paying anybody. I searched what documents I needed and did that. I researched where can I find a supplier for the packaging, the products, etc.
Every day I was battling with myself. After I have completed one step, my mind was like oh we did this, it is enough for today. So I still actioned faked a lot. Now that I look back, I see how much time I have lost on watching videos or reading articles and thinking that I have advanced. The thing was, I would forget what I saw because I was not at the step to implement. So wasted a lot of time.
After I bought the equipment, I have started to play with the products, to learn by doing. I would test all kinds of settings. I was frustrated a lot because I could not make the final product look the way that I wanted. But I kept trying. Again and again. I wanted to have better products. I wanted them to look special and awesome. Together with my wife, we made the packaging look different. We did not take a box and put the product and that was it. She put her creativity at work and made them look different. We were ready.
This was happening in November. So it took 5 months to become ready. I action faking a lot. I wanted to be live for Christmas. If it wasn't for Christmas, I think I would have continued action faking till next year.
The next part coming soon.
 

STEFANTP

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So the day we went live arrived. On the 14th of November, we opened the store and we made a purchase test. All went good and after that, some of my friends shared my fb post and page. Nothing happened until the 16th. I remember the feeling that I had. Were having dinner and suddenly the sale sound arrived. We didn't run any ads and somehow we got a sale (probably from the shares at the beginning). I called my friends to see if they know that person and till this day I have no idea where it came from. I can not describe that feeling. It is something unique and wonderful.

One more sale came on 24.11 and then I said that it was time to learn how to do ads. We decided to go for fb ads. I posted on fb and use that post for my ad. Broad kw, because I did not know how to use all those different settings. Here is how we finished the month: 8 conversions :)

november.png

Then I added a new design, made for Christmas, made a new post and went for another ad with 5$ budget per day. December was the best month of the year regarding my journey. I worked with my wife until 2 am in the morning every day to make the products and ship them. It was hard because we had to make our program after we took care of the baby. So we will work at night when the baby was sleeping. We had to work in quiet to not wake her up. Pretty intense experience, but we loved it. We were working for us. I have never imagined that I will work at 2 am. I was lucky that the work at the job was pretty close to zero, so I could focus on our business. (I worked from home because of the pandemics, it was pretty good for us).

So the results of December were:
(we stopped the ads on the 15th of December because we were afraid that the products will not arrive till Christmas. So from 15, we did not accept new orders)

92 sessions converted
5,66% conversion rate
8.42 % returning customers (It seems that they liked the product and came back to order more. I was responding to them on fb and whatsapp even at 11 pm. I did not care about the hour. If I was awake, I was there for them.
december.png

So these were my results in 2020. I will come back with the post regarding the activity from the begging of the year 2021 to now.

Meantime, I want to start learning google ads. Do you recommend some free materials updated to 2021 to start? Some yt guy who you tested what he says and work?
 
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STEFANTP

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Read Millionaire Fastlane
I've Read UNSCRIPTED
Jun 24, 2019
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So on the 15th of December, I stopped the ads and stopped the sales. On 1 of January, we had an organic sale. That was a wonderful feeling on the first day of the year.

We have started the ads on 2th of January. We thought that January will not be as good as December because people will not buy gifts anymore. We were WRONG. January was even better than December. We had a raise in sales by 5% according to shopify.
111 sessions converted
5,21 % conversion rate
6,14 returning customer

February - Even better than January
134 sessions converted
6,53% conversion rate
5,71% returning customer

Every month was better than the one before it. It was so nice to see these things. April was the best month of our business ever. We said that we wanted every month to be better than the one that passed. So we had a desire that May would have to be better than April.

Well, that is not what happened.

May was not as good as April. We saw a decrease in traffic.

In our best month, we had 3k sessions wherein in May we had 2.3k. So a decrease of 24%.

June is so much worse than May.

Trafic: 2k,
98
sessions converted,
Sales dropped by 27%.

This is when I begin to look at what was happening and what should I do.

My questions now are:

"Is it decreasing because of the summer? - I do not have a term of comparison because it is our first year.
"Why does the traffic decreased? - Then I looked at my fb ad account and saw there a notification that 2 of my 3 ads have "ad fatigue" and I should do other ads."

I did not have a products description and was not indexed on google. Started to look and learn about SEO and started to add descriptions using kw at my products.

What I think I need to do now is to learn some fb ads. Because I did not change anything since I started them in November.

I just let them do their job because it worked.

Traffic this month is 2k but in the last 4 days, I started a searched text ad on google - Watched a basic shopify course in the library about Google Ads. Started a campaign with 5$/day, got some visitors (like +20/day) but I did not get any sales from it. I think I will stop it in the following days and stick and try to learn better fb ads.

So right now the problem is with Traffic.

So now we work on adding descriptions to all of our products and finding ways to increase traffic.

So this is it. This is my ongoing journey with my online store.

We are going forward and look how can I increase the sales. We are working on new designs and we want to bring new products.


That is all for today :)

Thanks for having the patience to read.
 

Lyinx

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Following.

See Andy Black's information about google ads, he shares a lot of free information
 

Lyinx

Silver Contributor
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I've Read UNSCRIPTED
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Oct 28, 2019
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Lancaster County, PA

STEFANTP

New Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Jun 24, 2019
14
15
20
Following.

See Andy Black's information about google ads, he shares a lot of free information
Thank you Lyinx. Will look for sure.

A quick update.

Since most of the sales are coming from fb ads, I have decided to postpone learning google ads for now and focus on creating and learnining more about fb ads.

So now I am working on creating a video ad. I do not know anything about creating videos and today I made some research and I found some useful free aps and I will try with those to see what I can create.

I will share them here, maybe will help someone. Please have in mind that I did not created yet the video, but I am going to try using these aps. Will come back when I will have it and update the process.

So:

Gopro quik - free mobile app for creating videos
Canva - was using it for creating materials for fb posts and designs.

Update no 2:

I have received some samples from China for some products to sell for Christmas. I have not used alibaba since my first attempt with amazon in 2018. Was a little bit nervous because I did not know how and what to look at the suppliers, but I have searched the supplier to be gold. I did not talk about price at all, just asking about the factory and if they are a manufacturer or a trading company.

The samples are good quality and I like them a lot. Now I need to make some tests on them and then I will place the order for Christmas.

"Problem no 1" to deal with - sometimes I feel overwhelmed, it look like there are so many things to do and I do not know what to do first and this think block me and I end doing nothing. I have GSD trello system, I put a lot of things there but somehow when the day stars I do not look there..

If you have some tips that worked for you and can share, I would appreciate.

I wake up at 6:30 and work until baby gets up (usually at 9:00). I do not want to not be there for her, so I can only work when she sleeps. Usually, I do my job at work, and then work on the business. I am lucky that she sleeps 3 hours after lunch. But if I receive something to work from my job, these 3 hours reduce a lot. So the priority will be job, making the orders placed and then taking steps forward in the business. At night, I get pretty tired and I find very hard to learn new things and apply. So I think the best way for me now is to learn and apply new things in the morning. This is the battle that I am currently in. But it will get better, I am confident.
 

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