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- Jun 20, 2014
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These were the books that were game changers for me. They helped me up my game in business. I read a lot of books, but I'm going to only give out 10 books, I don't want anyone to suffer from analysis paralysis.
Here are my top 10:
Here are my top 10:
- Ca$vertising by Drew Eric Whitman - solid advice on advertising. This book is a compilation of hundreds of years of advertising work from legends like John Caples, David Ogilvy, etc...
- Permission Marketing by Seth Godin - teaches you the difference between permission vs interruption marketing
- Crush It by Gary Vaynerchuk - he talks about social media marketing and caring for your customers. And HOW to pursue your passion
- 22 Immutable Laws of Marketing by Al Ries and Jack Trout - these are the fundamentals of marketing
- Positioning by Al Ries and Jack Trout - from the title itself, this book will teach you how to position your brand
- Ultimate Sales Machine by Chet Holmes - read about the core story and the Dream 100. Those two ideas are enough to make your dreams come true
- Marketing to the Affluent by Dan Kennedy - if you're afraid of selling to the affluent, you should read this book
- The 4 Hour Work Week by Tim Ferriss - teaches you how to test and automate your business
- Influence by Robert Cialdini - teaches you about the 6 mental triggers of people (consistency, scarcity, etc.)
- The Culture Code by Clotaire Rapaille - you will learn about imprints of people and how you can take advantage of it
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