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So while launching my new business I am having trouble with setting the right branding/positioning for it and that causes people not to understand what the project does. That means failing badly.. I stumbled on this article that has very simple, clear process for defining and finding your branding for business. It has examples with explanations and is very simple to understand! It's actually a 3-part process and I'm going through it for my new brand:
http://firstround.com/review/three-...nder-must-make-to-build-a-brand-that-matters/
If you're creating new brand or need a refresher, check this out, very valuable article! 2800 social shares also testify to that!
http://firstround.com/review/three-...nder-must-make-to-build-a-brand-that-matters/
If you're creating new brand or need a refresher, check this out, very valuable article! 2800 social shares also testify to that!
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