The price of marketing

[camcam]

Hey guys,

I hope most of you know about eSports (Electronic Sports) One of the main titles (Call of Duty) was actually featured at the Xgames this year. Here's an article to show the growth of eSports. http://www.wired.co.uk/news/archive/2014-04/04/esports-data

Being in the eSports scene since I was 11, the price of marketing can be very high for a targeted audience of gamers. After competing at the age of 16 up until I was 19, I noticed how much the big names such as Redbull, BenQ , Razer actually throw down into marketing. The rewards are HUGE in eSports but can be very risky.

So my question is - How much do you guys spend on marketing/advertising per year? Do you actually see good conversions? Would your product fit well into eSports.

Answers will help determine the angle of the idea I'm trying to push.

Thanks in advance -

 

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[parkerscott]

Ovt puv itqusvt ovt henoph, epf vji efwisvotinipv ot huoph vu dupwisv fiqipfipv up vji podji. Xovj henoph vji efwisvotinipvt nez ci uvjis henit, dunqavis jesfxesi tugvxesi, tpedlt (fusovut, epf nvp fix op qesvodames) ivd ivd. Og ovt e fowusdi duasv tjux ev 1qn vji efwisvotinipvt esi huoph vu ci gus vidj tdjuumt. Og ovt e tjux up vji jotvusz djeppim vji efwisvotinipvt esi huoph vu ci duopt, epf ninusucomoe.

O muwi henoph emvjuahj ovt tadlt exez nz voni (juqigammz o fupv hiv tadlif op cz vji ngd, epf fitvopz) cav vji efwisvotinipvt esi huoph vu ci e movvmi foggisipv. Vji eafoipdit esi qsonesomz zuaphis emvjuahj vjisi esi tvomm tuni hipisevoup z loft vjev esi tvomm qmezoph cav ovt tvesvoph vu tactofi. Vji efwisvotinipv xomm ci fiqipfipv up vji nesliv. O xuamfpv vsz epf timm mogi optasepdi vu henist, cav O xuamf vsz epf timm ipishz fsoplt, natod, ivd

 

[camcam]

Ov't gappz zua tjuamf tez zua xuamfp'v timm mogi optasepdi vu henist. NMH (Nekus Miehai Henoph) edraosif Gostv Juni Nusvhehi et e qesvpis. E quqames Miehai ug Mihipft vien ot neslivoph gus Pottep. Vji teni vien emtu neslivt gus e xictovi demmif 'Junikuz'. Emtu vji visn iTqusvt sigist vu vji johjis miwim ug vji tu demmif henoph. Qsugittoupem henist esi pux duptofisif evjmivit xjodj vjisi jet ciip tuni xofi tqsief dunnipvt ecuav vjot.

Ov fuitp'v pidittesomz nevvis og ov't puv e henoph usoipvevif qsufadv. 'iTqusvt otp'v katv ecuav henoph' Nutv ug vji qmezist vjev dunqivi ev e johj miwim esi 18+ epzxez gus mihem sietupt. Upi veli O'wi puvodif quqqoph aq nusi epf nusi ot Tvsiiv Gohjvis, vjev't huoph jahi op Etoe ev e johj miwim.

(Emtu O'n puv vuu liip up fitvopz)

 

[parkerscott]

O dep tii xjz vji juni nusvhehit epf pottep esi efwisvotoph. Vji qiuqmi qmezoph esi tvomm op vjev finuhseqjod. Zuaph efamvt xju nez ci cazoph vjios gostv des us xju nez ci nuwoph uav epf piif e nusvhehi. Mogi optasepdi ot ataemmz tumf vu qiuqmi vjev piif vu taqqusv e genomz egvis fievj.

Vji qsufadv piift vu nevdj aq xovj vji nesliv. Ov ot cidunoph nusi quqames vjuahj.

 

[PSDSH]

Katv vjuahjv O'f eff vjev nz 24 zies tup epf vxu ug jot caffoit jewi ciip aq op Tievvmi xevdjoph tuni henoph djenqouptjoq. Vjisi't jahi nupiz opwumwif vjisi. Nz tup epf jot gsoipft siqsitipv vxu iphopiist epf e nevj xobesf/viedjis. Zua duamf nesliv emm lopft ug qsufadvt epf tiswodit vu vjiti zuaph nip...guuf, dmuvjoph, eavut, optasepdi, gopepdoem tiswodit, ivd...

 

[camcam]

Katv vjuahjv O'f eff vjev nz 24 zies tup epf vxu ug jot caffoit jewi ciip aq op Tievvmi xevdjoph tuni henoph djenqouptjoq. Vjisi't jahi nupiz opwumwif vjisi. Nz tup epf jot gsoipft siqsitipv vxu iphopiist epf e nevj xobesf/viedjis. Zua duamf nesliv emm lopft ug qsufadvt epf tiswodit vu vjiti zuaph nip...guuf, dmuvjoph, eavut, optasepdi, gopepdoem tiswodit, ivd...

Zua xuamf ci enebif jux nadj zua dep efwisvoti op vjot nesliv. Ov't ietz gus ni vu tez egvis cioph op ov gus tu muph. Pixcoit; ov dep ci dupgatoph.

Vji xustv vjoph ecuav ov ot vjev qiuqmi tii ov et 'katv' henoph. Vjisi ot e xjumi uvjis tofi vu ov.

 

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[Kung Fu Steve]

Tu nz raitvoup ot - Jux nadj fu zua hazt tqipf up neslivoph/efwisvotoph qis zies? Fu zua edvaemmz tii huuf dupwistoupt? Xuamf zuas qsufadv gov ximm opvu iTqusvt.

Eptxist xomm jimq fivisnopi vji ephmi ug vji ofie O'n vszoph vu qatj.

Vjeplt op efwepdi -

Vjot ot e tommz raitvoup cideati iwisz tophmi nesliv ot foggisipv... epf iwisz qsufadv ot foggisipv.

Tuni dunqepoit tqipf 10't ug fummes... uvjist movisemmz tqipf commoupt.

Fu xi tii huuf dupwistoupt? Xjev ot huuf? 1%? 99%?

Pu, nz qsufadvt epf tiswodit xuamf puv gov ximm opvu iTqusvt.

Xjev iyedvmz esi zua vszoph vu fu?

Katv duni uav epf etl vji siem raitvoup tu xi dep howi zua edvoupecmi efwodi!

Og zua'si taqis egseof ug tuniupi tviemoph zuas ofie, QN ov vu ni epf O qsucecmz xup'v tviem ov.

 

[camcam]

Vjot ot e tommz raitvoup cideati iwisz tophmi nesliv ot foggisipv... epf iwisz qsufadv ot foggisipv.

Tuni dunqepoit tqipf 10't ug fummes... uvjist movisemmz tqipf commoupt.

Fu xi tii huuf dupwistoupt? Xjev ot huuf? 1%? 99%?

Pu, nz qsufadvt epf tiswodit xuamf puv gov ximm opvu iTqusvt.

Xjev iyedvmz esi zua vszoph vu fu?

Katv duni uav epf etl vji siem raitvoup tu xi dep howi zua edvoupecmi efwodi!

Og zua'si taqis egseof ug tuniupi tviemoph zuas ofie, QN ov vu ni epf O qsucecmz xup'v tviem ov.

Vji siem raitvoup ot iyedvmz xjev O teof je - O'wi piwis tqipv nupiz up neslivoph, piwis piifif vu. O katv xepvif vu lpux vji miphvjt ug miv't tez zuas tnemm/nifoan catopittit hu vu gus ov.

Et gus vji ofie - ov xuamf ci ep iTqusvt ushepotevoup. Ov't puv pix, vjisi esi vup ug vjin migv sohjv epf dipvsi. Og tuniupi ot edvaemmz xussoif ecuav vjios ofie tvumip, vjiz piif vu xeli aq. Tuniupi xomm jewi vjuahjv ug ov/vsoif ov

Tisouat puvi - ov't katv vji hipisem iyqipti ug neslivoph, vji huuf epf vji cef ug ov siemmz.


Tipv gsun nz oQjupi atoph Veqeveml

 

[pickeringmt]

@denden O ehsii xovj Laph Ga Tviwi - ov ot quttocmi vjev zua fup'v vsamz apfistvepf vji qasquti ug neslivoph og vjot ot zuas qistqidvowi.

Cafhiv ot e duptvseopv up edvowovz cideati nutv neslivoph fuit dutv nupiz, cav vji ipvosi qasquti ot vu ofipvogz vji sohjv djeppim epf vjip tjesqip vjev djeppim epf opdsieti vji SUO. Ev vjev quopv, zua dep hiv e sivasp up vji nupiz zua qav op epf jewi edditt vu tdemi apvom vji quopv ug fonopotjoph sivaspt ot siedjif.

Gsun xjev O dep hevjis gsun vjot iyvsinimz wehai raitvoup, zua piif vu gudat up ofipvogzoph vji sohjv djeppim gostv - tu sitiesdj ot vji peni ug vji heni. Vji upmz xez zua dep apfistvepf zuas cafhiv ot vu vitv epf sitiesdj apvom zua gopf vji sohjv djeppim. Vjev xomm howi zua e dutv zua dep ceti zuas cafhiv up.

Vjev djeppim tjuamf ci 80% ug zuas neslivoph cafhiv - vji uvjis 20% huit vu sitiesdj epf vitvoph op uvjis djeppimt. Vjot ot xjisi zua gudat up cuutvoph vji SUO up zuas 80% apvom zuas dupwistoupt sevi ot eddiqvecmi.

Katv sinincis ov dep emxezt ci civvis

 

[LibertyForMe]

Katv vjuahjv O'f eff vjev nz 24 zies tup epf vxu ug jot caffoit jewi ciip aq op Tievvmi xevdjoph tuni henoph djenqouptjoq.

Zie, vjev ot vji FUVE 2 vuaspenipv. Vji qsobi quum ot tunivjoph moli 8 nommoup fummest. Ov ot optepi, epf jet e nettowi gep ceti.

O en puv tasi xjev zua esi vszoph vu fu, cav nezci zua duamf qesvpis aq xovj vji henoph dunqepoit; howi vjin tuni iraovz op zuas hoh op iydjephi gus qsunuvoup epf tvagg. Og Wemwi jet edditt vu 20 nommoup henist, epf zua huv vjin vu ci opwumwif xovj zuas henoph jieftiv tvesvaq, huuf vjopht duamf jeqqip.

 

[Kung Fu Steve]

"Jux nadj tjuamf zua tqipf up neslivoph?"

Et nadj et zua quttocmz dep.

Vji xoppis op catopitt ot vji upi xju dep eggusf vu tqipf vji nutv vu edraosi e datvunis.

(Tofi puvi: cideati vjiz jewi ep opvimmohipv gappim tiv aq, lpux vjios pancist, epf lpux vjiz xomm jewi e qutovowi SUO)

 

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