RicardoGrande
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Like any good TFF member, I spend any possible downtime listening to talks with founders. I like hearing about people getting off the ground and getting started, and how quickly (or not) they were able to take off.
A big, painful recurring theme is that there seem to be a lot of what I call "simple, stupid businesses" that execute on something I or probably any other sane person I know wouldn't think about, or write off as being dumb... but they appear to take off anyway. I don't have the time at the moment to go back and look but Ryan Moran has a lot of people from his community stepping forward reporting how their items crossed the 1m/yr revenue mark doing simple things like selling water bottles with inspirational messages on them (I believe she told Ryan she had a 3m$ exit selling these things which are just water bottles: https://www.liveinfinitely.com/)
Another case in point: These guys at Dude wipes - About Us
You can see it in plain english in their timeline.
What I read: We were absolutely blowing out our bowels due to horrendous diets. We got hooked on using baby wipes to save our tender sphincters, liked it, and decided to white label our own for men and just sell them.
Granted, that's not the full situation and I haven't listened to anything from the founders, but I almost fell off my chair reading that and exploring their offerings. Now, I'm one of those people that follow Ryan Moran's content and see people building audiences and pull it off with surprisingly simple stupid brands like "chocolate chip cookies for late snackers" or "Matcha tea for young professionals". Having read TMF /US and then looking back and seeing people do this just makes my head spin. Some of them make marginally more sense like a tool for woodburning hobby or the guy that makes extender plates porsche spoilers- but even those required barely anything to get off the ground, just an audience (or willing to try ads) and some money to directly order or have someone fabricate the first batch of product.
I guess in the end, there's probably a broader message about executing and just seeing what works- not getting hung up on the "perfect idea" or the "lifetime value" (especially if this is your first go around with a business that seems to be running reasonably well). Just picking something you feel and can confirm a need for, and getting off to the races.
What do y'all think?
A big, painful recurring theme is that there seem to be a lot of what I call "simple, stupid businesses" that execute on something I or probably any other sane person I know wouldn't think about, or write off as being dumb... but they appear to take off anyway. I don't have the time at the moment to go back and look but Ryan Moran has a lot of people from his community stepping forward reporting how their items crossed the 1m/yr revenue mark doing simple things like selling water bottles with inspirational messages on them (I believe she told Ryan she had a 3m$ exit selling these things which are just water bottles: https://www.liveinfinitely.com/)
Another case in point: These guys at Dude wipes - About Us
You can see it in plain english in their timeline.
What I read: We were absolutely blowing out our bowels due to horrendous diets. We got hooked on using baby wipes to save our tender sphincters, liked it, and decided to white label our own for men and just sell them.
Granted, that's not the full situation and I haven't listened to anything from the founders, but I almost fell off my chair reading that and exploring their offerings. Now, I'm one of those people that follow Ryan Moran's content and see people building audiences and pull it off with surprisingly simple stupid brands like "chocolate chip cookies for late snackers" or "Matcha tea for young professionals". Having read TMF /US and then looking back and seeing people do this just makes my head spin. Some of them make marginally more sense like a tool for woodburning hobby or the guy that makes extender plates porsche spoilers- but even those required barely anything to get off the ground, just an audience (or willing to try ads) and some money to directly order or have someone fabricate the first batch of product.
I guess in the end, there's probably a broader message about executing and just seeing what works- not getting hung up on the "perfect idea" or the "lifetime value" (especially if this is your first go around with a business that seems to be running reasonably well). Just picking something you feel and can confirm a need for, and getting off to the races.
What do y'all think?
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