We check all our stats with a month to date snapshot and our main KPIs are revenue, CPA, ROAS, CTR (to make sure the ads are optimized and maximizing their potential).
The process is simple: kill after spending $50 and no sales per adset. If we have sales, increase the daily budgets by 20%.
That's about it.
The process is simple: kill after spending $50 and no sales per adset. If we have sales, increase the daily budgets by 20%.
That's about it.