Struggling to come up with a business name.

[Kapton]

I've been trying to think up a business name that I love for over a month now (I know, it's crazy) but all I've come up is a few names that are good, but there are similar to them, such as: I bought anastir.com, but there's a turkish company called alastyr.com, and that just pisses me off. I want something unique that has the qualities of a proper business name and is not similar to other. I can't think of anything, what do I do?

 

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[Lex DeVille]

I've been trying to think up a business name that I love for over a month now (I know, it's crazy) but all I've come up is a few names that are good, but there are similar to them, such as: I bought anastir.com, but there's a turkish company called alastyr.com, and that just pisses me off. I want something unique that has the qualities of a proper business name and is not similar to other. I can't think of anything, what do I do?

After 1 day of failing at this you should've went with the best name you had or hired someone to do it for you. Stop wasting time and energy on this.

 

[BellaPippin]

The creative process is definitely much harder when it's for your own stuff! I've spent months thinking about names too. What has worked for me in the past has been

• Brainstorming on a notebook (write EVERYTHING). Reread it and new things will come up. Repeat. Write all day.
• Take those words, or take what your business does, or take the mission, or take what separates you from the rest, and start thinking of adjectives/words that describe it, and start running everything you can think of through the Thesaurus, because if they don't work, a synonym might. (this is the one that never fails me)

Basically where I'm getting you is start making associations between words.. like.. idk... bathroom products: Sparkling. Clean. Immaculate. White. Pure. Organic. Then check synonyms for all those. Then see how those play with the biz mission, see if you can find words that imply value, effectiveness, positive results.

Hope that made sense that's what I do every time and I've come up with cool stuff If I may say so lol

Edit- I just came up with a cool app name in less than an hour doing this.

 

[Ernman]

I don't know if I'd have stopped after a day as Lex suggests, but you absolutely need to get on with it. I say this having just recently been down this road myself. Like you, I wanted the perfect name. Guess what? isn't gonna happen. And the longer you spend trying to find the perfect name, the easier it is to fall into action faking or self-doubt.

If you already paid for anastir.com, go for it. To me it is different enough from that Turkish company, especially if they're not in your space.

 

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[Kapton]

I'm going with Anastir. I'm done wasting time on this. I'm a perfectionist but I guess that plays a bad joke here.

 

[babyballer]

I've been trying to think up a business name that I love for over a month now (I know, it's crazy) but all I've come up is a few names that are good, but there are similar to them, such as: I bought anastir.com, but there's a turkish company called alastyr.com, and that just pisses me off. I want something unique that has the qualities of a proper business name and is not similar to other. I can't think of anything, what do I do?

The Kapton Company.

 

[Kapton]

The Kapton Company.

Haha, it's awesome, but I think it's taken. Business Services Help

 

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[Danny Sullivan]

Not to rewind your progress but Anastir sounds like a device I can stir up ananas with (for whatever reason I'd like to do such a thing). But that's just me.

One addition to this of what I've recently read in Daniel Kahnemann's - Thinking, Fast and Slow:
"Finally, [...], choose a name that is easy to pronounce. Participants in an experiment were asked to evaluate the prospects of two fictitious Turkish companies on the basis of reports from two brokerage firms. For each stock, one of the reports came from an easily pronounced name (e.g., Artan) and the other report came from a firm with an unfortunate name (eg., Taahhut). The reports sometimes disagreed. The best procedure for the observers would have been to average the two reports, but this is not what they did. They gave much more weight to the report from Artan than to the report from Taahhut. Remember that System 2 (our concious system) is lazy and that mental effort is aversive. If possible, the recipients of your message want to stay away from anything that reminds them of effort, including a source with a complicated name."

This might also be a good read for you:

NOTABLE! - Lex DeVille's: How to Build a Kickass 4-Step Brand

There are a lot of places to learn brand building. You can spend a lot of time and money on it if you're not careful. I spent five figures having brand materials created that I never used. My most successful branding attempts were created 100% by me for free. You can create effective brands...

www.thefastlaneforum.com

Best of luck.

 

[Rawseed]

You can simply google 'business name generators' or 'product name generators'.

Here are some business name generators:

• Business Name Generator - Free Company Name Generator
• https://www.oberlo.com/tools/business-name-generator
• Business Name Generator - Easily create Brandable Business Names - Namelix
• https://businessnamegenerator.com

 

[Napoolion]

What product or service you want to sell? Have you found your first customer yet?

 

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