Hey guys, I have been running my supplement company for the last 18 months. Things are going well but I really want to grow off of Amazon. I am planning to tweak the formula on one of my popular products and create a new brand around it with a dedicated landing page. As I get more into the process my main concern is surrounding the sales model to follow. I know the free trial followed by rebill method is popular, but I am concerned about the problems surrounding it including chargebacks and an unknown stick rate or lifetime customer value. I would need to front a substantial amount of money in hopes that customers continue to order for at least a couple of months. Do you guys recommend starting out with just a landing page>straight sale model or go for the landing page>trial>rebill model possibly with a straight sale option? Any insight would be much appreciated.
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