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Should I be spending 80% of my time on marketing and building my audience

Marketing, social media, advertising

Frances Kelleher

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@MJ DeMarco Can I ask pls - is the above true.. 80 percent of my time should be spent building my audience...is this how you scale quickly
Many ,many tks
 
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MJ DeMarco

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I have no idea what you're working on, however a built in audience makes it easier to sell and distribute value.

When given a choice, I'd rather start a business with an audience of 1,000,000 vs an audience of none. This is how social media influencers are able to monetize their big followings if they offer relative value to them... the thing is, they already are offering relative value which is how they built the audience in the first place.

Bottomline, everything is driven by relative value that is effectively communicated.

It builds audiences.
It sells products.
Or it does both.
 

Frances Kelleher

Contributor
FASTLANE INSIDER
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Jan 24, 2024
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I have no idea what you're working on, however a built in audience makes it easier to sell and distribute value.

When given a choice, I'd rather start a business with an audience of 1,000,000 vs an audience of none. This is how social media influencers are able to monetize their big followings if they offer relative value to them... the thing is, they already are offering relative value which is how they built the audience in the first place.

Bottomline, everything is driven by relative value that is effectively communicated.

It builds audiences.
It sells products.
Or it does both.
Tks MJ.I m Tring to end the small business trap and the feast or famine merry go round.
Tks so much again
 

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