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I just started working for a company that is essentially a start-up in the middle east using proven licensed technology out of the US. They have a number of products that provide identity-driven smart solutions to businesses. They have hired me on a part-time basis to deal with marketing and sales but I'm not sure how to operate in the B2B landscape for marketing.
I think outbound sales might be the way to go but want some more insight. Any ideas how to generate leads with a B2B technological product?
Thanks
I think outbound sales might be the way to go but want some more insight. Any ideas how to generate leads with a B2B technological product?
Thanks
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