SaaS marketing

[sam22]

Hello,

Good to be back on here after being MIA for a while.

Does anyone have good resources (blogs, videos, books, people they know, etc.) or experience with SaaS marketing/distribution?

I work at a software startup (and it's a bootstrapped/profitable one at that) and I'd love to learn more about marketing SaaS products.

Thanks!

P.S. Don't tell me to look on Google because I already have...

 

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[AgonI]

I met a guy who was selling a software to restaurants, he basically hires college students, they send out direct mail to potential leads, and then follow up with the lead if they don't call back... on every sale he pays the students a small % commission.

 

[Rerun]

I have experience here, but that's besides the point really...

Who's the market, where do they hang out/get info, who influences them, how are they reached, who are the decision makers and what's they buying process (rhetorical questions).

Lots of different companies you can model their success after, but just because it's SaaS is no different than DR strategies in general. Big difference between selling enterprise software to Marriott than to individual realtors, for example. Don't get too caught up in how competitors are having success... see what other businesses in other industries are doing to reach the same target audience you're after.