The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

Retargeting ads?

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

ljean

Silver Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 22, 2017
416
646
280
USA
I have very good SEO for my business so I do not use adwords and the like. However, I wonder if retargeting ads would be useful to stay in front of customers who have visited my website. I have a very low volume, high price high margin business. Any thoughts?
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Scot

Salad Dressing Empire
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Jul 10, 2016
2,975
13,833
2,796
Florida
If you aren’t doing retargeting right now with your type of product, your crazy.

Put in google and Facebook tracking pixel/code.

I read that it takes about 6 points of contact before someone will buy. So, you need to stay in front of your customer, follow them wherever they go, on social and in web search.
 

johnp

Gold Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
Aug 29, 2011
1,645
2,448
578
Philly
I'd be retargeting on every platform (where it makes sense for your audience).

Also, consider this. I've been having a ton of success with it lately.

RLSA.

Remarketing Lists For Search Ads.

So, if you get good traffic from SEO, but you don't want to actually spend the time setting up Paid Search Campaigns (it's not for everyone) then you can use Paid Search for remarketing only.

You do this by grouping people who visit your landing pages/content into audiences. Then you create separate RLSA campaigns for them in Adwords.

So if they back to Google and search for something (maybe a high buying intent keyword) you can get that top spot at a pretty decent price. I get very high conversion rates and very low CPAs with this because they are already aware of me by the time they are ready to buy.

I do this with Facebook to. Drive traffic to a landing page. Segment them into an audience. Then use RLSA to capture them if they ever go back to Google and begin a search.

Works great.
 

ljean

Silver Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 22, 2017
416
646
280
USA
What platforms do you recommend? I signed up on Google & Facebook.
 

Azure

Perpetual Motion
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Mar 12, 2016
435
808
321
29
What platforms do you recommend? I signed up on Google & Facebook.

Depending on the product or service either or both may be effective. Not everything works well on AdWords and not everything will work well on FB either.
 

ljean

Silver Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 22, 2017
416
646
280
USA
So after about 40 days or so I have almost 3,000 remarketing impressions on Facebook, and zero on Adwords. What gives? My remarketing audience is 70 on Facebook and 120 on Adwords.
 

Sponsored Offers

MARKETPLACE Not sure how to start? This free book will teach you how to build a successful web design business
If there’s one thread I see repeated over and over again on the forum, it goes like this: “I...
  • Sticky
MARKETPLACE Fox Web School "Legend" Group Coaching Program 2021
Any scholarship programs for those who can't afford the course? Broke but need this course :)...
  • Sticky
FEATURED! Introducing... WEALTH EXPO$ED, A Short Story By MJ DeMarco
It's an affiliate link, so it's hard to give those up! The affiliate links are automatically...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
A week ago someone asked if one of my courses is still relevant (referring to the Upwork...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Thanks for clearing that up. What do you recommend for those who are still in the process of...
  • Sticky
MARKETPLACE Kill Bigger Incubator
I have not offered one of these in a while, but it looks like I have time to take on an...



Forum Sponsor

Grow an online business:
- Start immediately!
- Master business skills!
- 100+ Fastlane students enrolled!
Review & Details >

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom