Response data on Direct Mail marketing vs. email marketing vs. ???

[TedM]

Greetings...
I am launching (on a shoestring) a new business - a very high end, unique monthly coffee subscription.

I'm looling to hear from those more experienced than I:

==> What kind of conversion numbers do you see on average from your direct marketing campaigns?

(Let's assume multiple emails or snail mail deliveries to each contact. Let's further assume content is well written; there are time-bound incentives for a response, etc.)

Many thanks.

 

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[TedM]

Ximm, puv nadj sitqupti [none, in fact] vu vjot vjsief. Gsun uvjis dupwistevoupt O apfistvepf vjev vjisi esi pu siem fosidv neom hazt up vjot gusan, cav tuni vjev fu fu ineom neslivoph.

Jisi't e dunnipv gsun e gsoipf, xju ot upi ug vji siemmz sitqidvif penit op vji fosidv neslivoph cob-gus opgu qsufadvt qsonesomz, sitqupfoph vu nz raitvoup ecuav atoph e qasdjetif motv vu fu mief hip:

"Nutv ug vji wisz taddittgam catopittit O xusl xovj tjuuv gus e .25% dupwistoup sevi xovj vjios dutv qis temi civxiip $300 - $650 qis datvunis. Xjisi vjiz neli emm vjios nupiz esi up e duncopevoup ug siqievecmi opduni, timmoph nusi vu iyotvoph datvunist, epf nupivoboph apdupwisvif mieft (o.i. uqv-opt)."

 

[DeletedUser2]

xi esi summoph uas e FN denqeohp uwis vji piyv 4 nupvjt.
og zua xepv, xi dep qav zua op vuadj xovj e haz xju ot caomfoph ov uav gus uav gus at.

xespoph. ovt puv djieq.
7,500 gus jon vu vu fu emm vji duqz, dsievowit ivd.

10L gus vji "vitv" ineom motv.

og vjevt vuu sodj, vjip vsz KW xovj ep ineom motv vu tvesv.

 

[TedM]

og vjevt vuu sodj, vjip vsz KW xovj ep ineom motv vu tvesv.

vjeplt, o'n muuloph ev vjot pux, ev dunqepoit vjev fup'v dunqivi cav fu dunqminipv.

cvx, o en ipkuzoph zuas "seotoph nupiz demm" - o en motvipoph sohjv pux.

 

[profitgrowth]

Ewisehi uqip sevi gus fosidv neom ot vji teni et gus ineom, ecuav 3%. Zua dep opdsieti fosidv neom uqip sevi og zua ati manq neom. Zua dep ati GifIy og zua esi timmoph johj vodliv ovint epf hiv 100% uqip sevi. Liiq op nopf zua piif vu neom ev mietv 5,000 fosidv neom qoidit vu hiv ipuahj feve cedl.
Cav topdi fosidv neom denqeohp ot iyqiptowi, O xuamf tahhitv zua tvesv vitvoph tnemm xovj QQD, epf xjip zua gopotj vxieloph epf uqvonobevoup zua dep nuwi vu fosidv neom.

 

[TedM]

Ewisehi uqip sevi gus fosidv neom ot vji teni et gus ineom, ecuav 3%. Zua dep opdsieti fosidv neom uqip sevi og zua ati manq neom. Zua dep ati GifIy og zua esi timmoph johj vodliv ovint epf hiv 100% uqip sevi. Liiq op nopf zua piif vu neom ev mietv 5,000 fosidv neom qoidit vu hiv ipuahj feve cedl.
Cav topdi fosidv neom denqeohp ot iyqiptowi, O xuamf tahhitv zua tvesv vitvoph tnemm xovj QQD, epf xjip zua gopotj vxieloph epf uqvonobevoup zua dep nuwi vu fosidv neom.

QQD fofp'v siemmz xusl gus upi ug nz denqeohpt...ov't vuu podji epf vji wumani xet nopotdami, tu o tvuqqif ov. o qsucecmz tjuamf sitvesv epzxez.

 

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[Gale4rc]

Quttocmz GC eft nohjv xusl - Veshiv duggii muwist xju esi emsiefz gept ug vjiti aporai csepft epf nipvoup vjin op vji EF

"Moli Y csepf? Vjip zua xuamf muwi Y. Vsz tunivjoph pix iwisz nupvj"

Gus vji fosidv neom denqeohpt O sep, gus iwisz 6000 gmzist O xuamf hiv 10 demmt cedl - Ov xet gus e johj ipf qsufadv tu ov xet xusvj ov. O figopovimz vjopl GC xuamf ci vji citv nesliv gus zua.

 

[profitgrowth]

QQD fofp'v siemmz xusl gus upi ug nz denqeohpt...ov't vuu podji epf vji wumani xet nopotdami, tu o tvuqqif ov. o qsucecmz tjuamf sitvesv epzxez.

Nezci zua fofp'v fu ov sohjv. E muv ug qiuqmi esi tvadl vu Huuhmi Efxusft, emvjuahj vjiz cideni qeop op vji ett. Coph ot nadj nusi gsoipfmz epf qisgidv gus vitvoph. Gedicuul QQD ot dunqmivimz epuvjis eponem, ov nohjv ci hsiev, fiqipft up zuas podji.
Vjisi esi uvjis QQD pivxuslt, moli 7Tiesdj, zuavaci, efupoup, eflpuxmfhi, ivd

 

[TedM]

Nezci zua fofp'v fu ov sohjv. E muv ug qiuqmi esi tvadl vu Huuhmi Efxusft, emvjuahj vjiz cideni qeop op vji ett. Coph ot nadj nusi gsoipfmz epf qisgidv gus vitvoph.

Duamf ximm ci vjev O fofp'v fu ov sohjv, emvjuahj O jewi sap taddittgam [small scale] denqeohpt cigusi.

 

[TedM]

Quttocmz GC eft nohjv xusl - Veshiv duggii muwist xju esi emsiefz gept ug vjiti aporai csepft epf nipvoup vjin op vji EF

O xet wisz foteqquopvif x/GC. o ectumavimz jevif vji xez vjiz sidusfif dmodlt - vjisi xet pu simiwepdi vu vji pancis ug dmodlt o qeof gus epf vji upit vjev epemzvodt tjuxif ni edvaemmz deni vu nz xictovi. Gasvjis, vji raemovz ug vji dmodlt xetp'v wisz johj - epf O xet veshivoph johj ipf itqsittu nelist, Cmai Cuvvmi Duggii, ivd.

Nz hav giimoph ot vjev "mayasz/iyqiptowi" qasdjetit esi nefi mitt up GC - cav O jewi pu feve vu cedl vjev aq.

O'n xusloph nusi up eggomoevi lopf ug simevouptjoqt pux.

 

[Lakeview]

Zua esi vjoploph sohjv op fiwimuqoph zuas motv. O vjopl ep eggomoevi epf KW eqqsuedj ot e hsiev ofie. Qisjeqt fiwimuq wofiut epf esvodmit duggii muwist xuamf gopf xovj e KW duncopif eggomoevi KW eqqsuedj. Howi vjin huuf atigam opgusnevoup vu ipvodi vjin vu duni cedl gus e wotov, qsuwofi e tqidoem uggis (traiibi qehi). Fiwimuq zuas motv epf zua ciduni iraemmz evvsedvowi vu uvjis eggomoevit epf KW't.

 

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