For us eCommerce guys:
Could be a great way to sell on mobile - specifically Twitter (not just on Amazon)...finally. It also lets people buy straight from the ads that run in mobile apps.
http://www.theverge.com/2015/9/14/9...es-relay-single-way-to-pay-within-mobile-apps
"Payments company Stripe today announced Relay, a service that will let businesses create custom buying processes within mobile apps and allow for that process to move across different apps. Relay is designed to remove all the annoying form-filling activity associated with e-commerce and bring easier, single-button purchasing across mobile. The goal is to help businesses leverage the increasing amount of smartphone activity that, up until now, has not been translating to bumps in mobile purchasing.
"The leap to mobile hasn’t happened when it comes to purchases," said Stripe CEO Patrick Collison at an event in San Francisco. Because there has been no easy way to implement payment processing on the mobile web, Collison says, making purchases on our smartphones is like "an obstacle course," requiring people to put in huge amounts of information on a less forgiving keyboard. For mobile apps where you aren't purchasing one standardized item, like a ride with Uber, the buying process often kicks users to wonky and cumbersome mobile tools that aren't well tailored for smartphones. The result is that 60 percent of browsing happens on mobile devices, but only 15 percent of online purchases. "This is a problem," claims Collison."
Here is what it looks like from Warby Parker:
https://twitter.com/warbyparker/status/643472513297682432
Could be a great way to sell on mobile - specifically Twitter (not just on Amazon)...finally. It also lets people buy straight from the ads that run in mobile apps.
http://www.theverge.com/2015/9/14/9...es-relay-single-way-to-pay-within-mobile-apps
"Payments company Stripe today announced Relay, a service that will let businesses create custom buying processes within mobile apps and allow for that process to move across different apps. Relay is designed to remove all the annoying form-filling activity associated with e-commerce and bring easier, single-button purchasing across mobile. The goal is to help businesses leverage the increasing amount of smartphone activity that, up until now, has not been translating to bumps in mobile purchasing.
"The leap to mobile hasn’t happened when it comes to purchases," said Stripe CEO Patrick Collison at an event in San Francisco. Because there has been no easy way to implement payment processing on the mobile web, Collison says, making purchases on our smartphones is like "an obstacle course," requiring people to put in huge amounts of information on a less forgiving keyboard. For mobile apps where you aren't purchasing one standardized item, like a ride with Uber, the buying process often kicks users to wonky and cumbersome mobile tools that aren't well tailored for smartphones. The result is that 60 percent of browsing happens on mobile devices, but only 15 percent of online purchases. "This is a problem," claims Collison."
Here is what it looks like from Warby Parker:
https://twitter.com/warbyparker/status/643472513297682432
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