RazorCut
Legendary Contributor
EPIC CONTRIBUTOR
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
notice how they all have thing in common like email signups in the head banner...etc
Yes, and you also must have noticed that it is not just a sign-up box, it is a bribe box. They will give you something (in most of those cases an ebook) in exchange for your email address.
Lead pages did some studies on this and discovered that the best converting media was not an ebook but a Top 5 List relevant to your core market. So something you can create and format in less than an hour that will have much more pulling power than a 100+ page ebook that might have taken you a month to write.
The study puts this down to the fact that most of us have limited time available so do not want to commit to reading an ebook but are more than happy to discover the Top 5 whatever (The Top 5 Spices You Can't Live Without, The Top 5 Exercises For Huge Biceps, The Top 5 Money Saving Tips You Are Missing Out On, etc.)
Last edited: