The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

WEB SCHOOL Question to Copywriters

Remove ads while supporting the Unscripted philosophy...become an INSIDER.


New Contributor
Mar 20, 2019
Hey guys quick questions about copywriting. I could not find any info on the web, hope this thread helps other newcomers too.

Do copywriters just text on the client's website or does he also design it. Hence, is coding necessary?

Do copywriters get the password for the websites from the clients and does everything on his own..., or does he only make suggestions (e.g. An illustration on how the website should look like)?

I just don't know how the culture in this business works and how these projects get done.
Thanks for your time.

Don't like ads? Remove them while supporting the forum. Subscribe.


Platinum Contributor
Read Millionaire Fastlane
Summit Attendee
Speedway Pass
Aug 13, 2018
I am a full-time copywriter, and I don't do any design work. I don't look for images. I don't choose fonts. I don't write code. I occasionally make design suggestions, but that's about it.

I typically hand over my copy to the client in a google doc and let them take it from there to incorporate any design that's needed.

Within the google doc, I'll specify headline styles (Heading 1, heading 2, heading 3, etc), insert bulleted lists and numbered lists, and insert placeholder directions for things like [Embedded video] or [button].

Exceptions to the Google doc if the client sets up login info for me to get into the back end of the site:
  • I'll publish content on Wordpress (still with no design elements - someone else can add those)
  • I'll create and schedule emails in their email marketing software.
I don't think there's any hard and fast rule regarding this. For me, design work is not my skillset. I'm not good at it, and I don't want to do it. So I just tell clients, "I don't do design work," and they go elsewhere for that part of the job. If I get any pushback on this, I look them in the eye, raise my eyebrows, and say very seriously, "Trust me. You do NOT want me working on the design."

They get it. If a client wants the best possible outcome, they'll hire an excellent wordsmith for the copywriting and an excellent creative artist for the design.

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.

Sponsored Offers

  • Sticky
MARKETPLACE Fox' Web School's "Legend" Group Coaching Program 2020
This year has been quite crazy so far, and a lot of people have reached out to ask me if web...
  • Sticky
FEATURED! Introducing... WEALTH EXPO$ED, A Short Story By MJ DeMarco
Got it several weeks ago and have listened to it several times now. I've definitely met both...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Just got off the phone with @LightHouse. Having just a 45 minute conversation with him has...
  • Sticky
MARKETPLACE Kill Bigger Incubator
@Kak Out of curiosity, what types of businesses are you advising on? (I read this whole thread...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
Just bought 5 of your Upwork courses. Thanks for making valuable content Lex!
  • Sticky
MARKETPLACE Grow Your Business With a Book (An Unorthodox Marketing Strategy That Built One of the Largest...
Thanks for your offer to look at my book. Here's the link to the squeeze page Buy The Prosperous...

Forum Sponsor


New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom