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Question about landing page mvp

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Marketing, social media, advertising

LiveEntrepreneur

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Aug 17, 2017
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I've been working on my new idea and I set up a landing page and have been using Google ads to get people to my site, so far it's going good. I have over 15 subscribers. I have a couple of questions though.

1) I tried targeting where I thought my users are, according to Google for this type of business the U.S.A is the most popular for it. But I barely got any results, though when I targeted India as I have in the past I get really good results. So my question is, is it because my target market is in India or is it because India just has really high engagement?

2) How many emails should I have before I start working on a product?

3) All of my email subscribers should I be talking with them one on one and see what improvements they would like to see made? And this leads me to a side question, if they make a suggestion should I really implement it if it's only a few people who want it?

4) Should I have a marketing plan at this point in time? I am not sure the most viable channels to target, I was thinking of seeing where my competition is and doing what they are doing but better.
 
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RazorCut

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What do you mean by results? Are you getting click throughs to the US? Obviously India ad's will be much cheaper so if you are bidding the same per click for both locations you might not be being seen at all in the US but will probably be top of the search listings for India.

If you are getting click throughs from the US then it will be a cultural thing. You'll have to create more appealing landing pages and split test them.

Is your product physical or digital? I'd rely on the 80/20 principle. Concentrate on the features 80% of your customer base want and ignore the rest (for now at least).

-
 

LiveEntrepreneur

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What do you mean by results? Are you getting click throughs to the US? Obviously India ad's will be much cheaper so if you are bidding the same per click for both locations you might not be being seen at all in the US but will probably be top of the search listings for India.

If you are getting click throughs from the US then it will be a cultural thing. You'll have to create more appealing landing pages and split test them.

Is your product physical or digital? I'd rely on the 80/20 principle. Concentrate on the features 80% of your customer base want and ignore the rest (for now at least).

-
By results I mean people subscribing to my email list. I don't have a a product it's more of a service. What about the answers to my above questions?
 

Maksym Babych

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Sep 1, 2019
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Ukraine
4) Should I have a marketing plan at this point in time? I am not sure the most viable channels to target, I was thinking of seeing where my competition is and doing what they are doing but better.

I am pretty sure that - YES.
Marketing it's complex and system process
You must have a clear strategy that builds on your ICP
you must have an understanding of your differentiation
who are your competitors in the market and how do they promote their product
Based on this, choose for yourself what is your marketing goal, type of marketing and channels
And then draw up a common strategy and plan for each month


I've been working on my new idea and I set up a landing page and have been using Google ads to get people to my site, so far it's going good. I have over 15 subscribers. I have a couple of questions though.

1) I tried targeting where I thought my users are, according to Google for this type of business the U.S.A is the most popular for it. But I barely got any results, though when I targeted India as I have in the past I get really good results. So my question is, is it because my target market is in India or is it because India just has really high engagement?

2) How many emails should I have before I start working on a product?

3) All of my email subscribers should I be talking with them one on one and see what improvements they would like to see made? And this leads me to a side question, if they make a suggestion should I really implement it if it's only a few people who want it?

4) Should I have a marketing plan at this point in time? I am not sure the most viable channels to target, I was thinking of seeing where my competition is and doing what they are doing but better.
I
 
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Monkeycom

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Aug 20, 2019
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I've been working on my new idea and I set up a landing page and have been using Google ads to get people to my site, so far it's going good. I have over 15 subscribers. I have a couple of questions though.

1) I tried targeting where I thought my users are, according to Google for this type of business the U.S.A is the most popular for it. But I barely got any results, though when I targeted India as I have in the past I get really good results. So my question is, is it because my target market is in India or is it because India just has really high engagement?

Be careful, Indians have very few money to spend, it'll be very hard to be profitable. It's likely that a USA lead is worth 20x an Indian lead.

2) How many emails should I have before I start working on a product?

I don't promote anything on a list with under 500 people. Ideally, 1000. Remember that about 5% is likely to be your conversion rate.

3) All of my email subscribers should I be talking with them one on one and see what improvements they would like to see made? And this leads me to a side question, if they make a suggestion should I really implement it if it's only a few people who want it?

If you have direct contact - Yes, talk to your customers! And yes, listen them as much as possible!

4) Should I have a marketing plan at this point in time? I am not sure the most viable channels to target, I was thinking of seeing where my competition is and doing what they are doing but better.

Yes! Don't focus on competition. Do what bring results to you. Keep building an email list, it'll be your most precious asset in your business.[/QUOTE]
 

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