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SamUSA

New Contributor
Dec 28, 2018
25
17
16
So here is the reason I am here...

After listening to a lot podcasts, trying different products, and a ton of market evaluation, I found out that the best way to be successful at e-commerce is to go into a niche. The alternative of going into a niche (Closed Brand) would be called "Open Brand Selling" which means you sell any product that you can make money off without a big brand tied to it. This is all good, but I want my products to generate money for years. One off products do make money for awhile but even if you redesign the product, slap a logo from fiverr on it and post it on amazon, you still can get easily taken over by a large brand with inferior products. There is a reason "3m" makes $100k + off respirators each month and haven't updated the product in 6 years!!!!

What if instead of going into a niche where I can only sell fishing equipment OR only selling one off products with slight improvements, I do both? My idea is to start a brand that is marketed as a "deal brand" or "household deals" Where I can sell any kind of product that is selling on Amazon, probably bought by stay at home moms, and be able to cross-promote them due to all my products being under the umbrella of my "household deal brand".

Any thoughts?
 

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SamUSA

New Contributor
Dec 28, 2018
25
17
16
Note that I would start an affiliate marketing website that lists every single private label product I am selling. Also I would cross promote items as a part of the marketing effort. So for instance if I am selling kitchen blender and I am launching that product, I may offer a discount on my porch patio lights when you buy the blender. So basically if you own a home, a car, have an office, have a family, than my brand will appeal to you. The benefit of this would be that I could sell most products I find selling on Amazon, while being able to market, cross promote, launch, and sell them as part of my brand.
 

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