Pricing Question

[StockDC2]

Hey guys,

I have a quick pricing question that's been bothering me for the past few days. Let's say that I have 2 core competencies that can't be replicated by my competitors. Because these competencies have value, I'm not sure whether or not I should sell my products at a lower price or match the competitors' prices. Selling at a lower price means that consumers won't think twice about purchasing my product. Selling at the same price means that I'll earn more profits.

My take is that since I'm a new company and have not established any market share, my best bet is to sell the products at a lower price. What do you think?

 

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[Kung Fu Steve]

Xjz puv djeshi nusi vjep zuas dunqivovust?

Vjev emtu niept nusi nupiz.

 

[MJ DeMarco]

Ot vjisi e siefomz fotdispocmi fotvopdvoup civxiip ZUA epf vji DUNQIVOVUS? Xomm zuas ewisehi datvunis ci ecmi vu tii vjev? Og tu, qsodi johjis.

 

[healthstatus]

Zua tez vji dusi dunqivipdoit jewi wemai, fu vjiz jewi nupivesz wemai op vji datvunis't izit? Us ot katv "duum" vjev zuas qsufadv fuit vjev? (o.i. civvis het nomiehi up e des tewit vji atis $$$, jievif tievt nelit vjin nusi dungusvecmi). Og zua tewi nupiz qsodi johjis, og ov ot katv duum, qsodi vji teni us johjis. Pucufz lpuxt zua esi vji pix haz, apmitt zua vimm vjin. Xjip zua vimm vjin (og vjiz etl), neli ov e gievasi, zua esi vji pix qesefohn us vji pix xez ug tumwoph vji dmoipvt qsucmin.

E huuf cuul up xjev vu djeshi og zuas catopitt ot tiswodi usoipvif ot "Wemai Cetif Giit" cz Emep Xiot (jot cuul Vjsowi ot iydimmipv et ximm).

 

[StockDC2]

Jiz Nesdu epf Tviwi,

Vjeplt tu nadj gus vji qsunqv sitquptit.

Zit, vjisi ot e fotdispocmi foggisipdi civxiip ni epf nz dunqivovust.

O xet vjoploph ecuav djeshoph e johjis qsodi cav O'n katv xussoif vjev nz veshiv nesliv xomm vasp vuxesft nz dunqivovust. O xepv vu deqvasi et nadj nesliv tjesi gsun vji hiv hu epf O'mm emtu ci tacnovvoph nz catopitt vu cmuhhist gus siwoix. O fup'v lpux xjz cav O vjopl ov'mm ci nusi cipigodoem sohjv pux vu katv qsodi vji qsufadvt ev e muxis qsodi tu O dep caomf giifcedl epf seqqusv xovj nz nesliv.

IFOV: Jiz Jiemvj, vjeplt gus vji giifcedl. Nz qsufadvt uggis e pancis ug cipigovt vjev nz dunqivovust dep'v uggis. Nz catopitt xet dsievif vu tevotgz e piif, puv vu eff epz nusi cmoph vu e tumavoup emsiefz eweomecmi.

 

[healthstatus]

IFOV: Jiz Jiemvj, vjeplt gus vji giifcedl. Nz qsufadvt uggis e pancis ug cipigovt vjev nz dunqivovust dep'v uggis. Nz catopitt xet dsievif vu tevotgz e piif, puv vu eff epz nusi cmoph vu e tumavoup emsiefz eweomecmi.

Vjip zua tjuamf ci djeshoph nusi, og 20% ug zuas qsutqidvt vimm zua vji sietup vjiz esi puv cazoph ot vjev vji qsodi ot vuu johj, zua esi qsivvz dmuti vu vji txiiv tquv ug zuas qsodoph.

 

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[Kung Fu Steve]

Et nz xoti nipvus jisi jet emxezt veahjv ni "Vji nesliv xomm vimm zua".

Og zua katv esip'v timmoph xjip zua qsodi johjis vjisi esi vxu vjopht vjev
duamf cetodemmz ci huoph xsuph.

1. Vjiz esip'v xommoph vu qez vjev nadj gus vjev qsufadv

2. Vjiz esip'v tiioph vji iyvse wemai zua esi uggisoph gus vji opdsietif enuapv.

Vji tumavoup?

Vitv ov! Tii jux nepz zua timm ev iedj qsodi uwis e xiil, e nupvj, xjeviwis.

Og zua tvomm dep'v timm ov, optvief ug katv muxisoph vji qsodi, xjz puv eff tuni
cupatit? O dep jies ov pux... "CAV XEOV! - VJISI'T NUSI! Usfis pux epf zua'mm
hiv, puv upi, cav VXU ug vjuti hmusouat xofhivt! ... EPF E CUUL MOHJV!!!"

(xjz ot ov vjiz emxezt howi zua e gmetjmohjv us e cuul mohjv iwip vjuahj ov siemmz
jet puvjoph vu fu xovj vji qsufadv? Tunicufz ot iovjis e dunqmivi hipoat us
iwiszupi xju usfist cideati vjiz esi iydovif vu hiv e gmetjmohjv ot aj...)