I wanted to share this passage from the book "how to win friends and influence people" by dale carnegie. It is a great passage for marketing our products.
"Thousands of salespeople are pounding the pavements today, tired, discouraged and underpaid. Why? Because they are always thinking only of what they want. They dont realize that neither you nor I want to buy anything. If we did, we would go out and buy it. But both of us are eternally interested in solving our problems. And if salespeople can show us how their services or merchandise will help us solve our problems, they wont need to sell us. We will buy. And customers lke to feel that they are buying- not being sold"
"Thousands of salespeople are pounding the pavements today, tired, discouraged and underpaid. Why? Because they are always thinking only of what they want. They dont realize that neither you nor I want to buy anything. If we did, we would go out and buy it. But both of us are eternally interested in solving our problems. And if salespeople can show us how their services or merchandise will help us solve our problems, they wont need to sell us. We will buy. And customers lke to feel that they are buying- not being sold"
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