Light bulbs are more or less commodity ( i don't know if there are any Philips hardcore fans).How much would you pay for a light like that knowing that is the best there is?
But if that's specialists tool? Or can be a part of something that people can brag about then some may pay the price.
Like you might know that there are RAM sticks (part of a computer)
that their only feature better than other sticks that that they have RGB (colorful) lights. They give nothing better computer-wise - speed or size - but they are cool to show to your friends.
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