What's more difficult?
1. Trying to explain to newbies that you're going to have a tough time by trying to be a "me too" business
...or
2. Actually trying to create a "me too" business?
All joking aside my friend like these guys have already said you need to start with a specific need. Saying you want to import "something" and sell "something" and saying that people buy stuff sometimes doesn't directly translate to a need.
MJ put it best a long time ago: either find a need that isn't being solved or do it better than everyone else.
That "better than everyone else" is your USP (unique selling proposition).
I'm sure we all get excited when we hear about several people on this forum who import and sell products... but they found a real need in the market, there's opportunity in those markets... For example:
A.) you couldn't get your hands on a particular product (so they found a way to get it to people)
B.) you COULD get the product but it sucked/broke/didn't work (so they created a superior product)
C.) you COULD get the product and it IS good (so they found ways to improve it, change the offer, add more value, etc.)
So, you've already eluded to it... you need some clarity here. What do you intend to sell and why that? Does it fit in one of these three above?
P.S. This is where the WORK comes in... the majority of people will never sit and do the endless hours of product research it takes to figure out where you fit in the market.
1. Trying to explain to newbies that you're going to have a tough time by trying to be a "me too" business
...or
2. Actually trying to create a "me too" business?
All joking aside my friend like these guys have already said you need to start with a specific need. Saying you want to import "something" and sell "something" and saying that people buy stuff sometimes doesn't directly translate to a need.
MJ put it best a long time ago: either find a need that isn't being solved or do it better than everyone else.
That "better than everyone else" is your USP (unique selling proposition).
I'm sure we all get excited when we hear about several people on this forum who import and sell products... but they found a real need in the market, there's opportunity in those markets... For example:
A.) you couldn't get your hands on a particular product (so they found a way to get it to people)
B.) you COULD get the product but it sucked/broke/didn't work (so they created a superior product)
C.) you COULD get the product and it IS good (so they found ways to improve it, change the offer, add more value, etc.)
So, you've already eluded to it... you need some clarity here. What do you intend to sell and why that? Does it fit in one of these three above?
P.S. This is where the WORK comes in... the majority of people will never sit and do the endless hours of product research it takes to figure out where you fit in the market.