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For anyone who is building a brand, especially a fashion brand, this is a must read. Sophia Amoruso started an Ebay store in 2006, left Ebay a few years later, and by 2013 had scaled to over $100 million in revenue, with NO DEBT. She did it all via social media as well.
http://www.nytimes.com/2013/03/25/t...s-a-fast-growing-retailer.html?pagewanted=all
I found a quote on what advice she gives, which is worth mentioning: “Don’t chase dollars. Pursue an interest, develop an intimate knowledge of some cultural sphere and then figure out where there are problems or inefficiencies within that subset of society.”
The companies next plans are to go into home decor and open up retail shops. This could be a billion dollar company one day. The flawless execution thus far is impressive.
http://www.nytimes.com/2013/03/25/t...s-a-fast-growing-retailer.html?pagewanted=all
I found a quote on what advice she gives, which is worth mentioning: “Don’t chase dollars. Pursue an interest, develop an intimate knowledge of some cultural sphere and then figure out where there are problems or inefficiencies within that subset of society.”
The companies next plans are to go into home decor and open up retail shops. This could be a billion dollar company one day. The flawless execution thus far is impressive.
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