A couple more ideas that play off what you already said: you could collab with local stores - if you have any clothing/shoe stores that fit in with your clients, that might be a cool thing to do. With the giveaway idea, this could fit in nicely - a featured spot with your shoes, people put down their email for the chance to win benefits you because you grow a customer list of emails and benefits the local shop because they also get that customer list.
Find influencers on IG and reach out to them. Either pay them or offer free customization for them in return for a shoutout. Also in this same vein, see if there are any people in your local area (with a decent following) that might be interested in doing an ACTUAL collab (maybe another artist, musician, or something along those lines) and create a shoe together. This is something they're naturally going to push out to their audience which will help exposure for you.
Last idea, I've seen a lot of videos on both IG/YT around customization for loads of different products. This is obviously a longer term play, but making videos around the process you're taking etc might be a good way to also drive some business.
Find influencers on IG and reach out to them. Either pay them or offer free customization for them in return for a shoutout. Also in this same vein, see if there are any people in your local area (with a decent following) that might be interested in doing an ACTUAL collab (maybe another artist, musician, or something along those lines) and create a shoe together. This is something they're naturally going to push out to their audience which will help exposure for you.
Last idea, I've seen a lot of videos on both IG/YT around customization for loads of different products. This is obviously a longer term play, but making videos around the process you're taking etc might be a good way to also drive some business.
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