[SUP]Madscam [/SUP]George Parker
Written by a Madison Avenue executive who wrote ads and copy for companies such as Dell.
The Jist :
Mr.Parker provides some insight into [traditional] advertising, both its theory and practice,
as well as how a smaller business could achieve similar results to a large company hiring
a full fledged (albeit money wasting) ad agency.
Includes :
What Ad Agencies actually do.
The Purpose and Practice of GOOD copy.
Trad. Mediums to advertise.
Honing an Unique Selling Proposition (USP)
Examples of
How to Spin a Commodity to appear Unique... WITHOUT LYING.
Making Ordinary $hit smell like Roses. ( The philosopher's stone of Advertising)
I LOVED THIS BOOK, it was a refreshingly simple read with the facts that you care about
and relevant examples/pictures to go along with them. Intrigue Inspiring.
Written by a Madison Avenue executive who wrote ads and copy for companies such as Dell.
The Jist :
Mr.Parker provides some insight into [traditional] advertising, both its theory and practice,
as well as how a smaller business could achieve similar results to a large company hiring
a full fledged (albeit money wasting) ad agency.
Includes :
What Ad Agencies actually do.
The Purpose and Practice of GOOD copy.
Trad. Mediums to advertise.
Honing an Unique Selling Proposition (USP)
Examples of
How to Spin a Commodity to appear Unique... WITHOUT LYING.
Making Ordinary $hit smell like Roses. ( The philosopher's stone of Advertising)
I LOVED THIS BOOK, it was a refreshingly simple read with the facts that you care about
and relevant examples/pictures to go along with them. Intrigue Inspiring.
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