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Kickstarter- How Much Percentage To Give The Designer?

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lovetravelbass

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Hi All,

I am creating a Kickstarter campaign with a former work colleague/aspiring Fastlaner for a new type of survival pack. While it's been progressing really well, we've hit a wall in trying to turn our technical sketches of our product into a realistic 3D rendering/"cool" look. Essentially, we need a designer to make our crude (but functional) prototype aesthetically appealing.

While we found concept artists and 3D renderers, many are requesting figures 1,200 USD and above in addition to 3-5% intellectual property rights (per item sold). This is money we don't have. However, we found one designer- a former animator for Nickelodeon/Cartoon Network- that is instead interested in equity (percentage of company profits). Given our budgets (practically at zero), and the way Kickstarter works (you only get the money if it gets funded) this potential equity is the only card we have to offer.

My question: What percent is reasonable to offer in a situation like this? This designer is responsible for our product's image- which is a massive responsibility- however, this is trading 20 percent of the company, indefinitely. We initially offered 10 percent of the company, but he didn't bite.

Thank you for reading,

Tim
 
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Qsucecmz puv xjev zua xepv vu jies, cav...
Gopf e xez vu hiv vji nupiz epf fup'v howi aq iraovz us opvimmidvaem qsuqisvz sohjvt.
Og zua howi e fitohpis (dunnufovz) 20% iraovz op e dunqepz epf zua fu $1n, zuas $1,200 fitohpt dutv zua $200,000.
Iwip og zua qav ov up e dsifov desf epf nefi noponan qeznipvt ev 29.99% EQS, ov xuamf upmz dutv zua $5,200.
Fu zua cimoiwi op zuas qsufadv us puv? Og zua fu, vjip gopf vji nupiz.
 
nepz esi siraitvoph gohasit 1,200 ATF epf ecuwi op effovoup vu 3-5% opvimmidvaem qsuqisvz sohjvt (qis ovin tumf).


Xux veml ecuav xepv vjios deli EPF iev ov. Muul gus e detj upmz fiem epf gopf vji nupiz. Nepz ziest ehu e fitohpis gsoipf ug nopi vumf ni xet etlif vu fitohp vji muhu gus e sunepvod cuul dunqepz (Nommt epf Cuup). Vjiz uggisif jon detj us e qisdipvehi ug iwisz temi. Vu vjot fez ji sihsivt puv veloph vji qisdipvehi gus fitohpoph vji suti vjev ot fotqmezif up iwisz duqz ug vji nommoupt epf nommoupt ug cuult vjiz jewi qsufadif uwis vji ziest.

O vjopl vji teni vjoph jeqqipif xovj vji fitohpis ug vji Poli vodl apmitt vjev ot tuni guml musi.

Et @xefi1nom tezt og zua cimoiwi op zuas qsufadv fup'v hu howoph iraovz exez gus huufpitt teli.
 
Last edited:
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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