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MJ DeMarco
I followed the science; all I found was money.
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In the book MJ did say that he wouldn't want a business which can be shut down at the drop of a hat.
Nope I wouldn't.
However, that doesn't mean you just ignore sales channels. Amazon, eBay, and incredible sales channels. Unfortunately, people make it their ONLY sales channel. And that, going by the book, sets you up to be Commandment of Control victim.