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[Ideas]End of the year gifts for B2B customers

Charnell

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Wondering if anyone has any solid ideas for end/begin of the year thank you's to customers? I'm still in the minor leagues over here, but have a few firms I'm working with consistently I'd like to show appreciation to.

Right now I'm torn between doing something industry-specific (architecture & interior design) and something more general like a "coffee on us" with a Starbucks gift card. I noticed I have a lot of businesses in Seattle so that may end up being just another gift card. The absolute last resort is a coupon which sounds more like a play to get them to spend more money.

Any advice? Doughnuts? Fidget spinners (jk)? Branded swag?
 

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broswoodwork

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Wondering if anyone has any solid ideas for end/begin of the year thank you's to customers? I'm still in the minor leagues over here, but have a few firms I'm working with consistently I'd like to show appreciation to.

Right now I'm torn between doing something industry-specific (architecture & interior design) and something more general like a "coffee on us" with a Starbucks gift card. I noticed I have a lot of businesses in Seattle so that may end up being just another gift card. The absolute last resort is a coupon which sounds more like a play to get them to spend more money.

Any advice? Doughnuts? Fidget spinners (jk)? Branded swag?
My sawmill sent me a simple Christmas card signed by the owner. Probably sounds dumb but that gave me a warm fuzzy feeling.
 

Walter Hay

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I never gave gifts to customers, but did give gifts to some of my contacts in China. This was most often the case if the woman who was my regular contact was getting married or had a baby. It was usually a tiny stuffed Koala toy.

Personally signed cards for Christmas, Chinese New Year and Western New Year were usually exchanged.

If you want to send something to customers, personally signed cards are hard to beat. Gift cards simply don't appeal to me. They seem almost patronizing.

Walter
 
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Charnell

Charnell

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Thank you both @broswoodwork and @Walter Hay, I think handwritten thank you cards is the move to make.

Now I have to touch up this handwriting...
 
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Charnell

Charnell

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Kind of silly, but a few years ago when I used Mailchimp they sent me a pair of socks with the monkey on it.

I've also received whole a$$ books from companies they write. This Won't Scale from Drift comes to mind.
 

inputchip

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Try and put yourself in their shoes. If you have the industry knowledge, you probably already know what they would like.

I think a handwritten card with a small gift would be nice.

The architect types seem to be pretty nerdy and would maybe like something like this.



Or maybe you want to get them something that sits on their desk so they think of your company everytime they see it.

View: https://youtu.be/dlsjNFrHcKk
 

Azure

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Gift cards are impersonal and cheap - it looks like an afterthought that you just happened to notice in the WalMart check out.
 

Mark Trade

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Depending on the number of clients you have and what products are related to both of you would be a good starting point. If you supply knives and forks, then I wouldn't suggest a gift card for 3 free tires at Uncle Fred's secondhand tire emporium.

If they supply you with party supplies and equipment, then perhaps a bottle of clean skin wine, with your own homemade label attached. Say "Shat oh La-Plonk". Not good for consumption except killing weeds.

A client gave me a stainless steel credit card bottle opener, which I still carry in my wallet and use to this day.
 

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Entre Eyes

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It is great that you have your customers in mind and treat them like that assets they are.

I would try to strike a deal with some type of complimentary offer/exclusive discount etc from another business but still related to that market as a whole.

You both do the same for each other....offer some exclusive just for that persons customers/clients as a joint venture.

Win all around.
 

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Walter Hay

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There are endless possibilities obtainable from Promotional Products companies, the majority of whom advertise that they will put your brand on "40,000, or 50,000" different products, many of which are insulting cheap and shoddy, but some are handy and worthwhile.

Walter
 

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