Hello!
My name is Alfred and I posted an introduction a couple months back but have basically stayed in lurking mode after that because of some transitions in my life.
I have now begun committing to a business that my partner and I are hoping to start receiving pre-orders for in November and doing the full product launch and delivery in December.
After doing the math, we need a minimum of 26 subscribed customers in order to pay for the initial investment and not go into the red.
We will be using Shopify 29/m + chargify app at 129/m.
Payment gateway beanstream at 12/m 15c transaction fee and 3.15% blended.
For the month of October we will be focused entirely on contacting suppliers in order to get the most reliable and competitive wholesalers on board, figuring out the cost of custom packaging (which may or may not change the minimum of 26 subscriptions), getting all the materials for the site up ready to be loaded on Dec 1st 00:00.
The idea was to have a landing page describing our subscription and having a call to action to pre-order for certain pre-order only incentives. Also, we will be doing some community building via social media which will focus on actual community building and core value anchoring to the values that our company and our products will represent.
My question now:
We want to push as much marketing and customer acquisition as possible to garner pre-orders for the month of November that will reflect (perhaps) potential for customers to want to pre-order the subscription to give to others as gifts for Christmas.
Is one month usually a reasonable amount of time to acquire a set of minimum required customers? If we do not reach the 26 customers that we need, do we just shut it down?
Any other questions about my business is also welcome.
Thank you Fastlane Community!
Alfred
My name is Alfred and I posted an introduction a couple months back but have basically stayed in lurking mode after that because of some transitions in my life.
I have now begun committing to a business that my partner and I are hoping to start receiving pre-orders for in November and doing the full product launch and delivery in December.
After doing the math, we need a minimum of 26 subscribed customers in order to pay for the initial investment and not go into the red.
We will be using Shopify 29/m + chargify app at 129/m.
Payment gateway beanstream at 12/m 15c transaction fee and 3.15% blended.
For the month of October we will be focused entirely on contacting suppliers in order to get the most reliable and competitive wholesalers on board, figuring out the cost of custom packaging (which may or may not change the minimum of 26 subscriptions), getting all the materials for the site up ready to be loaded on Dec 1st 00:00.
The idea was to have a landing page describing our subscription and having a call to action to pre-order for certain pre-order only incentives. Also, we will be doing some community building via social media which will focus on actual community building and core value anchoring to the values that our company and our products will represent.
My question now:
We want to push as much marketing and customer acquisition as possible to garner pre-orders for the month of November that will reflect (perhaps) potential for customers to want to pre-order the subscription to give to others as gifts for Christmas.
Is one month usually a reasonable amount of time to acquire a set of minimum required customers? If we do not reach the 26 customers that we need, do we just shut it down?
Any other questions about my business is also welcome.
Thank you Fastlane Community!
Alfred
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
