EDIT: This is a free idea for anyone to go and do. I'm not going to. Ideas are free, someone can execute on this and potentially be worth billions.
http://www.msnbc.com/msnbc/san-francisco-bans-sale-plastic-water-bottles-climate-change
San Francisco has banned water bottle sales on city property. Soon (or your market will lead to believe) they will be banned all over.
Business:
Strength:
Weakness:
Opportunities:
Threats:
Initial strategy:
..That's all I got. Love it or hate it, it's a free idea that could change the world.
http://www.msnbc.com/msnbc/san-francisco-bans-sale-plastic-water-bottles-climate-change
San Francisco has banned water bottle sales on city property. Soon (or your market will lead to believe) they will be banned all over.
Business:
- Create patented neoprene refillable water bottles, call them "envirobottles" (for example
- Create refilling machine that sanitizes and refill envirobottles
- As market increases add ability to refill bottles with any soda-fountain beverage
Strength:
- First to market proprietary water bottles/personal bottles
- Patent makes everyone come to you for bottle and refill equipment
- Selling point: convenience stores can replace entire coolers with one of your refillers (space, electric, stocking, savings)
Weakness:
- New idea, very hard to create new category of product,
- Very hard to build momentum
- Very likely capital intensive
Opportunities:
- multiple licensing opportunities for sports teams etcs, and venues
- Liquid refreshment market is somewhere around $30 billion annually
Threats:
- Soda giants don't like it, kill you off
- Some regulation (health, etc) creates roadblock
Initial strategy:
- Find most heavily trafficked convenience store in San Fran, beg borrow and steal to sell bottles and install refiller
- spiral outward from that store. Big "Envirobottles" on windows
..That's all I got. Love it or hate it, it's a free idea that could change the world.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
