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Yes Theory (over 7 million subscribers)/Seek Discomfort (590k subscribers) guys have one of the most loyal and invested followers on social media.
Some time ago they sponsored a guy who did a triathlon in the Antarctic. They produced a movie about his adventure and recently announced they would let their fans be partners in this project.
But they made a huge mistake that caused massive backlash from their community.
Namely, they decided to use NFTs instead of traditional crowdfunding as they've done before.
Look at how quickly the fan base turns against you and how much pushback there is from the community under this video:
There are only negative comments there, and many of them from people who've supported them before financially (i.e. repeat customers).
One of the main guys behind this NFT idea says in the video he doesn't even own any crypto or NFTs which I believe makes this even worse from the fan perspective.
There's a good lesson here: before you use any new technology, consider not only how it's going to serve you and your purpose but how it's perceived by your fans (regardless of how great you think it would be for them).
I wonder if they're going to change their decision or go through with it and how it's going to affect their results.
Some time ago they sponsored a guy who did a triathlon in the Antarctic. They produced a movie about his adventure and recently announced they would let their fans be partners in this project.
But they made a huge mistake that caused massive backlash from their community.
Namely, they decided to use NFTs instead of traditional crowdfunding as they've done before.
Look at how quickly the fan base turns against you and how much pushback there is from the community under this video:
There are only negative comments there, and many of them from people who've supported them before financially (i.e. repeat customers).
One of the main guys behind this NFT idea says in the video he doesn't even own any crypto or NFTs which I believe makes this even worse from the fan perspective.
There's a good lesson here: before you use any new technology, consider not only how it's going to serve you and your purpose but how it's perceived by your fans (regardless of how great you think it would be for them).
I wonder if they're going to change their decision or go through with it and how it's going to affect their results.
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