I admit I haven't tried learning SEO/landing pag/e-commerce/web design/gathering e-mail lists to the point that I know how to implement them. The road block has always been knowing the initial cost (which I don't know how to calculate) and lacking that one product that I could sell online to test the market place.
With that said, I know it requires offering free chapters, updating blogs and gathering e-mail lists but I just don't understand the initial marketing hook.
1. Why would someone click on a landing page for an unfinished e-book?
2. How do you do a proper book launch?
3. How do you balance the cost for improving the book versus the monthly costs for websites, video production and ads especially when on a tight budget.
Most of these would not be a problem if the book is finished and correct me if I am wrong but it would not be different from regular product marketing but I always hear launch fast and I have zero idea how to generate hype.
With that said, I know it requires offering free chapters, updating blogs and gathering e-mail lists but I just don't understand the initial marketing hook.
1. Why would someone click on a landing page for an unfinished e-book?
2. How do you do a proper book launch?
3. How do you balance the cost for improving the book versus the monthly costs for websites, video production and ads especially when on a tight budget.
Most of these would not be a problem if the book is finished and correct me if I am wrong but it would not be different from regular product marketing but I always hear launch fast and I have zero idea how to generate hype.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
