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How can we promote this brand?

go giver

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May 18, 2018
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After the dispute with organo, we renamed as "organos" now we are planning for direct deliver to consumers.we thought about taking orders with WhatsApp.
For brand awareness, we are planning to distribute flyers to selectedareas.

Is there any better way to market our products?
What is your suggestion?
 

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Roli

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Are you sure that this doesn't still infringe the trademark? I'm pretty sure if I started a drink called Cokes the Coca-Cola company would squash me like a fly.

As far as promo is concerned, what about a pop up market stall. Do you have a farmer's market near you? Or perhaps you could do it as a standalone. Or even try some venues that you wouldn't usually think of, maybe even talk to some local schools whereby you do something that involves kids, teachers and parents.

The WhatsApp group is a good idea, you could post recipes and such to it, however you have to keep it on point and free of spam, or people will leave.

Then of course there is online stuff, but that depends on what your website's like and how geared up you are to take advantage of that.
 
OP
OP
go giver

go giver

Contributor
May 18, 2018
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Are you sure that this doesn't still infringe the trademark? I'm pretty sure if I started a drink called Cokes the Coca-Cola company would squash me like a fly.
I'm pretty much sure that there will be no more headache with the 'trademark issue'.
 
OP
OP
go giver

go giver

Contributor
May 18, 2018
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As far as promo is concerned, what about a pop up a market stall. Do you have a farmer's market near you? Or perhaps you could do it as a standalone. Or even try some venues that you wouldn't usually think of, maybe even talk to some local schools whereby you do something that involves kids, teachers and parents.
Thanks for the suggestion.
We have a totally different idea.
We are planning to give essential commodities as a monthly subscription to there home.

So what differentiates us from other competitors is that we are providing organic and unadulterated food.
The barrier for entry is high because we produce it ourself.

The only issue is that we haven't marketed our products. So for marketing We are also planning to give flyers for promotion before collecting orders from customers.
 

Boychamp

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It's a little hard for me to say because I don't entirely know what your product is or how you're really selling it (online, in person, etc).

But I'm always a strong proponent of paid social. Sounds like you're in a local area: hitting it hard with Facebook & Instagram ads to the local areas you want to sell is always a good idea.
 

Tourmaline

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Hit up Farmer's Markets and other fairs and events that will draw in your target market(s).
 

Galacticum

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Nov 3, 2019
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The only issue is that we haven't marketed our products.
That's your biggest issue! The food industry is cut-throat. Slim margins and high competition.

With that being said you are much better off with @Roli 's suggestion. Handing out free samples will definitely get your more interested shoppers than just handing out a piece of paper that will land in the trash can 3 seconds later.

Out of all the marketing ideas (for your business) that pop up in my head, flyers are the last one tbh.
 
OP
OP
go giver

go giver

Contributor
May 18, 2018
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But I'm always a strong proponent of paid social. Sounds like you're in a local area: hitting it hard with Facebook & Instagram ads to the local areas you want to sell is always a good idea
I am also thinking about promoting on social media targeting local areas.
Thanks for the idea
 
OP
OP
go giver

go giver

Contributor
May 18, 2018
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That's your biggest issue! The food industry is cut-throat. Slim margins and high competition.
The food industry is very competitive
But people are willing to pay a high price for organic products that may help is to separate and avoid competition.
 

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OP
OP
go giver

go giver

Contributor
May 18, 2018
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44
Handing out free samples will definitely get your more interested shoppers than just handing out a piece of paper that will land in the trash can 3 seconds later.
That's a great idea what about giving out flyers along with samples
 

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