- Joined
- Oct 26, 2011
- Messages
- 17
Rep Bank
$95
$95
User Power: 6%
One of the biggest things I learned from TMF is that you must satisfy a need if you want to be successful. Like mj has said time and time again, its not about chasing money but rather chasing needs. So my question is, what would you do to differentiate yourself from the competition and satisfy a need if your product is the same as theirs?
Right now, I found a supplier of a popular product. This product has one major brand that dominates the market. After I import a couple samples from my supplier, I will compare the quality to the major brand. Lets assume that they are of equal quality, both in form and function. How can I establish myself as a brand and compete with this powerhouse if our products are basically identical?
Without getting too specific, this is an exercise product. The only thing I can think of to add more value than my competitor would be to include extensive information/ebooks about training routines with the product and nutrition. However, I don't think that would be enough to convince customers to buy from me (an unknown brand) over the established, trusted brand. What would you do to differentiate yourself from the competition if your products were nearly identical?
Right now, I found a supplier of a popular product. This product has one major brand that dominates the market. After I import a couple samples from my supplier, I will compare the quality to the major brand. Lets assume that they are of equal quality, both in form and function. How can I establish myself as a brand and compete with this powerhouse if our products are basically identical?
Without getting too specific, this is an exercise product. The only thing I can think of to add more value than my competitor would be to include extensive information/ebooks about training routines with the product and nutrition. However, I don't think that would be enough to convince customers to buy from me (an unknown brand) over the established, trusted brand. What would you do to differentiate yourself from the competition if your products were nearly identical?
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
