I'd like to share an awesome article with you guys, that I just stumbled upon after I saw someone on here posting a link to this blog. I am sure a lot of you will find it very interesting.
The complete article can be found here: http://www.viperchill.com/traffic-side-project/
A few excerpts to give you an idea before diving into the long article:
"The key to creating a successful traffic side project is to provide value to a niche-focused target audience without asking for anything in return. This value can be in the form of insights, humour, practical advice or any other kind of angle which would make a general member of your industry online glad they stumbled across it."
"While the bigger aim is to make more people aware of your services and offerings, you’re far more likely to succeed if you can put that as far back in your mind as possible. Your intentions for your ‘traffic side project’ will present themselves in the little details and it’s the end user who is supposed to benefit the most here."
"On a whim she created a map to curing writer’s block that she knew her target market would no doubt struggle with at one time or another.
This very simple infographic received over 54,000 notes on Tumblr and sent tens of thousands of people to her website thanks to the link back to it underneath the graphic and the branding on the top left corner."
"After a photo shoot for their website redesign they found themselves with a lot of extra pictures they didn’t need and decided to give them away for free on a website called Unsplash.
That simple decision became the best the struggling company has ever made. Unsplash is now frequented by up to 11 million visitors per month as they continue to follow a very simple concept: Every 10 days they give away 10 high-resolution photos absolutely free."
Enjoy the article guys, I hope it helps you.
The complete article can be found here: http://www.viperchill.com/traffic-side-project/
A few excerpts to give you an idea before diving into the long article:
"The key to creating a successful traffic side project is to provide value to a niche-focused target audience without asking for anything in return. This value can be in the form of insights, humour, practical advice or any other kind of angle which would make a general member of your industry online glad they stumbled across it."
"While the bigger aim is to make more people aware of your services and offerings, you’re far more likely to succeed if you can put that as far back in your mind as possible. Your intentions for your ‘traffic side project’ will present themselves in the little details and it’s the end user who is supposed to benefit the most here."
"On a whim she created a map to curing writer’s block that she knew her target market would no doubt struggle with at one time or another.
This very simple infographic received over 54,000 notes on Tumblr and sent tens of thousands of people to her website thanks to the link back to it underneath the graphic and the branding on the top left corner."
"After a photo shoot for their website redesign they found themselves with a lot of extra pictures they didn’t need and decided to give them away for free on a website called Unsplash.
That simple decision became the best the struggling company has ever made. Unsplash is now frequented by up to 11 million visitors per month as they continue to follow a very simple concept: Every 10 days they give away 10 high-resolution photos absolutely free."
Enjoy the article guys, I hope it helps you.
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